How to use humor in business communication to drive business results

In this episode, Andrew Tarvin, the world's first humor engineer and founder of Humor at Work shares his thoughts on using humor in business communication. Insights he shares include:

• Why Andrew left P&G to start Humor at work
• Why is humor important in business communication
• What are the potential downsides of using humor in business communication
• What are key opportunities and threats of using humor in business communication
• Can humor be used to persuade more effectively
• From a sales point of view does humor work best as a top-funnel technique?
• How to ensure that humor aligns with your brand identity
• What if you can’t joke about what you’re selling
• Let’s say I run a brand that has never used humor in content marketing before. How do I start
• Can humor be used to elicit more feedback and insight into a customer's experiences
• and much more