GTM AI Podcast with Coach K and Jonathan Moss

Justin Driesse, Director of Sales Enablement at Legora and former enablement lead at Amazon, Twitch, and Slack, built a Notion AI agent that generates account plans in 90 seconds. He explains the five-prompt workflow, why Notion makes a powerful RAG system, and how agentic processes compress learning, automate SKO personalization, and surface deal patterns across accounts.

Roman Czerny, SaaS founder and CEO of GojiBerry AI with an engineering and entrepreneurship background, walks through his AI system for finding high-intent leads on LinkedIn. He demos signal agents that score leads, Claude-powered message personalization, a multi-channel outreach stack, and scaling tactics like managing multiple accounts and viral lead magnets. Metrics and funnel setup are highlighted throughout.

Victor Adefuye, former MD at Winning by Design and founder of Dana Consulting, builds agent-driven GTM workflows with Claude Cowork and Make.com. He demos three live workflows: rapid lead research and personalized nurtures, mass call analysis with MEDDPICC scoring, and no-code Make.com automations. Short, powerful prompts and parallel sub-agents enable scale and productized enablement work.

Scott Walinski, serial entrepreneur and 4x-exit GTM founder now co-leading GTMFI, walks through productized AI playbooks. He demos an AI onboarding agent that builds GTM foundations in minutes. He shows purpose-built AI outbound agents for email, LinkedIn, SMS, and handwritten mail. He reveals an automated meeting follow-up flow that drafts ready-to-send emails before your next call.

Guru Raj, founder and CEO of ThriveStack.AI and a three-time founder who built two acquired VC-backed startups. He explains why every AI SDR he tried failed and how he replaced them with a $3.5K newsletter engine that drove huge ROI. Hear the 5-stage warm pipeline, signal unification across GTM systems, churn intervention timing, and the lean AI stack powering fast, low-cost growth.

Kris Rudeegraap, CEO of Sendoso, outlines company AI strategy and how AI multiplies human work. Egan Callahan, technical GTM engineer and “secret weapon,” builds the agent harness and scrapers. Austin Sandmeyer, GTM leader, rebuilt the BDR motion with AI. They discuss three deployed AI agents, internal data as a moat, agent architecture, and redesigning the BDR role for scale.

www.gtmaipodcast.com www.gtmaiacademy.com For SaaStr: https://www.saastrannual.com and get a coupon code talking to Amelia AI! or use the code: February26 before March 1 (or Amelia AI after March 1) For Amelia linkedin: https://www.linkedin.com/in/amelialerutte/ Amelia LaRute went from running SaaStr's demand gen and events to becoming their Chief AI Officer. In 8 months, she deployed 20+ AI agents across sales, marketing, events, and support, generating $5M in additional pipeline and closing $2.4M of it. SaaStr now operates with 3 humans, 1 dog, and an army of agents. In this episode, Amelia breaks down: Her full AI SDR stack and how she splits leads between AgentForce and Artisan based on where the data lives The exact Zapier workflow that connects form fills to Clay enrichment, Salesforce campaigns, Gamma presentations, and automated follow-up Why SaaStr's deal volume AND win rate both doubled (and the specific reason agents make sales calls more productive) The 90/10 rule for deciding when to buy an agent vs. vibe-code your own on Replit How she manages 20+ agents without losing her mind (spoiler: it's still messy) Live demo: vibe-coding a sponsor portal from Claude to Replit in real time Why "Amelia AI" and "Digital Jason" serve different purposes and how role-splitting your AI clones works The honest reality of being a 3-person team running a 10,000-person conference Whether you're deploying your first AI SDR or managing a multi-agent stack, Amelia's playbook is one of the most practical, real-world implementations we've featured on the show. 🎙️ Guest: Amelia LaRute | Chief AI Officer, SaaStr 🏆 GTM AI 25 Award Winner (Ones to Watch) ⏱️ Timestamps: 00:00 - Intro & Amelia's background 03:00 - From SVP to Chief AI Officer: the journey 06:45 - Overview of SaaStr's 20+ AI agents 08:00 - The AI SDR stack: AgentForce vs. Artisan 14:00 - How to think about splitting leads across agents 16:00 - The Zapier workflow connecting all agents 19:00 - Managing multiple agents day-to-day 23:00 - Results: $5M pipeline, 2.4M closed, doubled win rate 25:00 - Inbound agents: Qualified and Amelia AI 30:00 - Momentum.io for real-time sales intelligence in Slack 36:00 - Live demo: vibe-coding a sponsor portal 40:00 - The 90/10 rule: buy vs. build 46:00 - SaaStr Annual 2025: what's new 52:00 - What keeps Amelia going 🔗 Links & Resources: → SaaStr: https://www.saastr.com → SaaStr Annual (May 2025): https://saastrannual.com → GTM AI Podcast: https://gtmaipodcast.com → GTM AI Academy: https://gtmaiacademy.com → AI Business Network: https://aibusinessnetwork.ai Tools mentioned: Salesforce AgentForce, Artisan, Qualified, Clay, Zapier, Gamma, Replit, Delphi, Claude, Momentum #GTMAI #AIAgents #SaaStr #RevOps #SalesAI #AIinSales #GTMStrategy #AISales #VibeCoding #B2BSaaS

Steve Cunningham, founder of Humans Plus Agents who builds AI agent operations, walks through his Claude Cowork setup. He explains the folder-as-org approach, why HTML outperforms docs, and the invoice method that reframes planning. He demos how 30 minutes of work replaced $14K of agency labor and describes the overnight improvement loop that sharpens workflows automatically.

Scott Ewalt, a former product, marketing, and CX operator who builds tech-driven unfair advantages, demos a rapid competitive intelligence build. He turns 91 podcast transcripts into a queryable vector database. The conversation covers creating a private corpus, avoiding hallucinations, choosing tools like Cursor and Cloud Code, and delivering verbatim quotes with timestamps in just a few hours.

Dannielle Sakher, VP of GoToMarket at MindStudio who builds AI agent workflows for sales and partnerships. She walks through five actionable agent templates. Hear how she automates personalized LinkedIn outreach, live prospect research, rapid meeting prep, contract risk flags, and mock launch teasers. Short, practical, and execution-focused.