GTM AI Podcast with Coach K and Jonathan Moss Forget Hiring More BDRs. Sendoso Built 3 AI Agents Instead. (Here's What Happened)
Mar 3, 2026
Kris Rudeegraap, CEO of Sendoso, outlines company AI strategy and how AI multiplies human work. Egan Callahan, technical GTM engineer and “secret weapon,” builds the agent harness and scrapers. Austin Sandmeyer, GTM leader, rebuilt the BDR motion with AI. They discuss three deployed AI agents, internal data as a moat, agent architecture, and redesigning the BDR role for scale.
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Internal Data Is Your GTM Moat
- Internal product and CRM data is a competitive moat for GTM personalization.
- Austin describes combining Snowflake product signals + Salesforce history to create uniquely tailored outbound messaging other vendors can't match.
Personalized Email Named The Dog Butch
- Austin showed a live email example that named a prospect's dog Butch and recommended a hands-free running leash gift.
- That email combined closed-lost history, product usage signals, competitor context, and Sendoso Smart Send.
Pilot AI With One BDR Before Scaling
- Do pilot AI with one high-performing BDR and measure reply rates before scaling a full org change.
- Austin recommends starting small because changing SDR orgs is a heavy lift that needs leadership alignment.