GTM AI Podcast with Coach K and Jonathan Moss Claude Cowork Setup: How One Founder Replaced $14K of Agency Work in 30 Minutes
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Feb 11, 2026 Steve Cunningham, founder of Humans Plus Agents who builds AI agent operations, walks through his Claude Cowork setup. He explains the folder-as-org approach, why HTML outperforms docs, and the invoice method that reframes planning. He demos how 30 minutes of work replaced $14K of agency labor and describes the overnight improvement loop that sharpens workflows automatically.
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Book-Summarizing Business Disrupted By AI
- Steve Cunningham built Read It For Me and saw AI produce book summaries in minutes, effectively replacing his prior ten-year business model.
- He pivoted to embed AI into services and teach others, launching new programs around AI adoption.
Organize AI Like An Org Chart
- Structure your AI workspace like a company with functions and roles to give agents clear context and responsibilities.
- Start each task by onboarding agents to the relevant functional folder so they understand instructions and context.
HTML As The Universal LLM-Human Format
- HTML serves both humans and LLMs better than Word, PowerPoint, or Markdown because it's universal and expressive.
- Using HTML unlocks easier publishing and richer context for agents, improving collaboration and output quality.