GTM AI Podcast with Coach K and Jonathan Moss

The Cowork GTM Playbook: 3 Claude Cowork Workflows to supercharge your revenue team

21 snips
Mar 13, 2026
Guest
Victor Adefuye
Victor Adefuye, former MD at Winning by Design and founder of Dana Consulting, builds agent-driven GTM workflows with Claude Cowork and Make.com. He demos three live workflows: rapid lead research and personalized nurtures, mass call analysis with MEDDPICC scoring, and no-code Make.com automations. Short, powerful prompts and parallel sub-agents enable scale and productized enablement work.
Ask episode
AI Snips
Chapters
Transcript
Episode notes
ADVICE

Package Expertise Into Reusable Skills

  • Build reusable skills that package your domain knowledge so simple prompts unlock complex behavior.
  • Victor's Research Prospect skill encodes ICP, scoring rules, and output formats so a two-sentence prompt starts deep research.
ADVICE

Use Short Prompts With Deep Context

  • Favor concise prompts when you've preloaded skills and projects; the context lives in the skill rather than the prompt.
  • Victor uses short two-line prompts because his Research Prospect skill and content library supply the details.
INSIGHT

Parallel Sub-Agents Multiply Throughput

  • Parallel sub-agents permit massive speedups by doing independent research tasks simultaneously.
  • Victor shows Cowork spinning up 15 agents to research 15 companies in parallel and then synthesizing results.
Get the Snipd Podcast app to discover more snips from this episode
Get the app