Creator Upload

This week: we sit down with Tubi's Rich Bloom to break down their massive new partnership with TikTok. We dive into how they identify short-form talent like Kelon Campbell to create feature films, and how creators retain ownership of their IP.Plus, Josh gives us the inside scoop from the NewFronts in NYC. From LinkedIn's swanky party to YouTube's AI search announcements and the rise of shoppable TV.Finally, we discuss the monumental legal verdicts against Meta regarding algorithmic harm to youth and what it means for the future of social media.What you’ll learn:-- How Tubi and TikTok transition short-form stars to long-form content-- The inside details on IP ownership and revenue sharing for creators on Tubi-- The biggest trends from NewFronts, including shoppable TV and AI creator search-- What recent court rulings against Meta mean for the future of social algorithms00:00 Welcome to Creator Upload01:05 Rich Bloom on Tubi & TikTok02:40 Terri Joe's Tubi Success04:25 Picking Creators for Long-Form07:40 IP Ownership & TikTok's Strategy13:50 Tubi's Funding & Rev Share16:16 Hollywood Meets Creator Content22:07 NewFronts 2026 NYC Recap28:36 Shoppable TV & AI Integration34:18 Major Meta Lawsuit Verdicts40:20 Will Algorithms Change?43:28 Wrap Up & OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

In this episode of Creator Upload, Lauren and Josh break down the biggest trends straight out of SXSW 2026. We explore Phil Rosenthal moving his hit show from Netflix to YouTube, iHeartMedia's launch of TikTok Radio, and Google's new push into the micro-drama space.What you’ll learn:-- Inside Jon Youshaei’s creator "masterclass" approach-- Why creator communities are becoming the new "third space"-- How big Hollywood names are capitalizing on YouTube's growth00:00 Recap of Josh at SXSW 202603:02 Jon Youshaei’s SXSW Keynote06:01 The YouTube Influencer Opportunity07:06 Creators as the New Third Space10:00 SXSW Creator Events & Networking13:23 Somebody Feed Phil Moves to YouTube17:48 Will Netflix Add a Free Tier?18:43 TikTok Radio Launches with iHeart21:07 Google Enters the Micro-Drama Game23:01 Final ThoughtsCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Sam Gutelle, writer and analyst on the online video ecosystem, breaks down the rise of short-form 'kidslop' and YouTube Shorts trends. He explains why nonsensical, IP-mashed kids videos explode, how Brazilian funk and Roblox aesthetics power the Gen Alpha algorithm, and what this weird new creator TV landscape means for creators and brands.

Discover the future of social commerce directly from the experts at LTK, YouTube Shopping, and Gap Inc. Live from SoCom in sunny Venice, Lauren and Josh break down the shift from relevance to revenue in the creator economy. In this episode, we explore why follower counts are losing their weight, how affiliate marketing is evolving, and the ways legacy brands integrate social platforms into retail experiences.What you'll learn:-- Why social followers and subscribers don't matter anymore.-- How LTK's new brand platform is democratizing creator marketing.-- The massive impact of YouTube Shopping timestamps and auto-tagging.-- Gap Inc.'s omnichannel approach to capturing consumer demand.00:00 Intro: Live from SoCom05:13 Interview: Amber Venz Box (LTK)09:08 Why Followers Don't Matter Anymore16:41 Democratizing the Creator Ecosystem20:26 AI Chatbots and Trust in Creators25:46 Interview: Lauren Celinski (YouTube Shopping)28:25 Maximizing YouTube Shopping Features36:05 Interview: Damon Berger (Gap Inc.)38:59 Gap’s Social Commerce Strategy44:50 Final Thoughts and OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Is live shopping the future of e-commerce? We sit down with Whatnot's VP of Categories and Expansion, Armand Wilson, to find out.You can see Whatnot's 2026 State of Live Selling Report here.We dive into the $10 billion live shopping phenomenon, exploring how the app generated over $8 billion in gross merchandise value in 2025.Plus, we break down the watershed social media addiction trial involving Meta and Google, and discuss Apple's huge move into video podcasts.What you’ll learn:-- How 1 in 8 Whatnot sellers are now operating on the platform full-time.-- The surprising details from Mark Zuckerberg's testimony regarding Instagram's age limits.-- Why Apple is finally bringing a video experience to its native podcast app.-- The latest on Snap creator subscriptions and Night's massive $70 million funding round.00:00 Welcome & SoCom04:08 The Live Shopping Boom07:55 Why Buyers Love Whatnot11:55 Full-Time Whatnot Sellers14:30 $8 Billion in Gross Sales17:37 The Community of Commerce20:03 The Future of Live Shopping22:23 Meta & Google Addiction Trial28:30 TikTok & Snap Settle Out32:44 Apple Launches Video Podcasts38:00 Snap Creator Subscriptions39:15 OpenAI Hires Charles Porch40:02 Night Raises $70 MillionCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

In a historic creator economy move, a digital-first company has acquired a legacy cable network. We sit down with Rachel Stockman, President of Law & Crime, to break down their massive acquisition of Court TV and what it means for the future of media.What we cover in this episode:-- Why Law & Crime bought their biggest rival (and how they buried the hatchet).-- The strategy behind unlocking 3,000+ trials from the archives.-- Adam Mosseri’s testimony on social media addiction and his “TV show” comparison.-- New data: Why 120-minute videos are out-earning shorter content.-- MrBeast’s move into financial services.00:00 Intro & The “Fake” Sky01:04 Why 120-Minute Videos Earn More02:06 Law & Crime Buys Court TV03:24 Digital Media Flips the Script04:52 Keeping the Brands Separate05:52 The YouTube-First Strategy07:07 From Rivals to Partners09:21 Unlocking the Trial Archives11:42 Social Media Addiction Lawsuits12:48 Mosseri: “It’s Like a TV Show”15:37 Meta’s New Navy SEAL Motto16:24 The Global Push for Bans17:11 Safety Ratings for Social Apps18:59 MrBeast’s Financial Move19:32 OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

In this episode, we break down YouTube’s massive $60 billion revenue reveal and what it signals for the future of the creator economy. Plus, we dive into Markiplier’s Iron Lung shocking the box office. Plus, why Google and certain TV measurement agencies are quarreling.Tune in for:-- The $60 Billion Stat: Breaking down YouTube’s first-ever total revenue report.-- Markiplier vs. Hollywood: How Iron Lung pulled $18M+ on a $3M budget.-- TV Ratings Drama: Why Google sent a cease-and-desist to a major ratings agency.-- Big Creator Deals: Inside Dhar Mann’s Old Navy series and Salish Matter’s Netflix partnership.00:00 Intro and Weather Chat02:26 YouTube’s Massive $60 Billion Year05:52 Why Shorts Ads Are Booming10:28 The Google vs. TV Ratings Fight15:16 Markiplier’s Historic Box Office Win19:05 Can Any Creator Do This?23:03 Dhar Mann’s Old Navy Deal25:25 Salish Matter Heads to Netflix26:45 Final ThoughtsCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

It might be the biggest week in Dhar Mann’s history.From signing a massive 40-film deal with Fox to partnering with the NFL as their Chief Kindness Officer, Dhar Mann is rewriting the rules of the creator economy. In this episode, we sit down with Ross Habif, Chief Strategy Officer at Dhar Mann Studios, to break down exactly how these deals happened and what they mean for the future of vertical cinema.We also cover the other massive headlines from the week including the sale of TikTok’s US operations to Oracle, Khaby Lame's exit, and how creators are taking over off Broadway.What we cover:-- The "Crazy Week" Explained: Inside the 40-film deal with Fox & Holywater.-- NFL x Dhar Mann: What a "Chief Kindness Officer" actually does.-- Strategy Deep Dive: Why Dhar Mann chose Fox-- TikTok’s New Owner: What the Oracle sale means for your algorithm.-- The Creator (on) Stage: Madison Weaver on bringing creators to Broadway.00:00 Intro: Super Bowl Plans & Football Banter 01:20 MrBeast x Salesforce: The "Build in Public" Super Bowl Ad 03:59 The Evolution of "Making Of" Content (Project Greenlight to YouTube) 07:47 Breaking: TikTok US Operations Sold to Oracle 10:53 What Beijing Still Controls (Algorithms & Ads) 11:52 Is the New "US TikTok" Suppressing Content? 17:00 Google & Meta Go on Trial for Child Safety 18:25 Interview: Ross Habif (Dhar Mann Studios) 18:43 Inside the 40-Film Deal with Fox & Holywater 24:44 Retaining 100% Creative Autonomy 25:04 Dhar Mann: The NFL's "Chief Kindness Officer" 26:47 Interview: Madison Weaver (The Creator Society) 27:25 From TikTok to Off-Broadway: The Story of "11 to Midnight" 34:11 Khaby Lame's $975 Million Business MoveCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Zach Katz, Fixated CEO who raised $50M to build a content-first management and production ecosystem, and Jason Wilhelm, Fixated co-founder and former creator turned exec skilled in content strategy. They discuss why traditional management is broken. They explain applying music industry tactics to creator content. They outline Fixated’s content studio, virality engine, and the $50M raise from Eldridge.

Arthur Leopold, CEO of Agentio and author of the Ultimate 2026 YouTube Creator Marketing Playbook, joins the conversation to explain how his platform automates creator integrations, enabling brands to allocate paid media budgets as simply as Facebook ads. He dives into the 'carcinization' of media, where major companies like Disney are adopting TikTok-style formats. Leopold also shares insights on why micro creators often outperform macro stars and discusses the closing gap between influencer budgets and traditional media spending.