Creator Upload YouTube's $60 Billion Haul and Iron Lung's Hollywood Chokehold
In this episode, we break down YouTube’s massive $60 billion revenue reveal and what it signals for the future of the creator economy. Plus, we dive into Markiplier’s Iron Lung shocking the box office. Plus, why Google and certain TV measurement agencies are quarreling.
Tune in for:
-- The $60 Billion Stat: Breaking down YouTube’s first-ever total revenue report.
-- Markiplier vs. Hollywood: How Iron Lung pulled $18M+ on a $3M budget.
-- TV Ratings Drama: Why Google sent a cease-and-desist to a major ratings agency.
-- Big Creator Deals: Inside Dhar Mann’s Old Navy series and Salish Matter’s Netflix partnership.
00:00 Intro and Weather Chat
02:26 YouTube’s Massive $60 Billion Year
05:52 Why Shorts Ads Are Booming
10:28 The Google vs. TV Ratings Fight
15:16 Markiplier’s Historic Box Office Win
19:05 Can Any Creator Do This?
23:03 Dhar Mann’s Old Navy Deal
25:25 Salish Matter Heads to Netflix
26:45 Final Thoughts
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand