In this episode of Creator Upload, Lauren and Josh break down the biggest trends straight out of SXSW 2026. We explore Phil Rosenthal moving his hit show from Netflix to YouTube, iHeartMedia's launch of TikTok Radio, and Google's new push into the micro-drama space.
What you’ll learn:
-- Inside Jon Youshaei’s creator "masterclass" approach
-- Why creator communities are becoming the new "third space"
-- How big Hollywood names are capitalizing on YouTube's growth
00:00 Recap of Josh at SXSW 2026
03:02 Jon Youshaei’s SXSW Keynote
06:01 The YouTube Influencer Opportunity
07:06 Creators as the New Third Space
10:00 SXSW Creator Events & Networking
13:23 Somebody Feed Phil Moves to YouTube
17:48 Will Netflix Add a Free Tier?
18:43 TikTok Radio Launches with iHeart
21:07 Google Enters the Micro-Drama Game
23:01 Final Thoughts
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand