The $22 Billion Live Shopping Spree (feat. Armand Wilson, VP at Whatnot)

Is live shopping the future of e-commerce? We sit down with Whatnot's VP of Categories and Expansion, Armand Wilson, to find out.

You can see Whatnot's 2026 State of Live Selling Report here.

We dive into the $10 billion live shopping phenomenon, exploring how the app generated over $8 billion in gross merchandise value in 2025.

Plus, we break down the watershed social media addiction trial involving Meta and Google, and discuss Apple's huge move into video podcasts.

What you’ll learn:

-- How 1 in 8 Whatnot sellers are now operating on the platform full-time.

-- The surprising details from Mark Zuckerberg's testimony regarding Instagram's age limits.

-- Why Apple is finally bringing a video experience to its native podcast app.

-- The latest on Snap creator subscriptions and Night's massive $70 million funding round.

00:00 Welcome & SoCom

04:08 The Live Shopping Boom

07:55 Why Buyers Love Whatnot

11:55 Full-Time Whatnot Sellers

14:30 $8 Billion in Gross Sales

17:37 The Community of Commerce

20:03 The Future of Live Shopping

22:23 Meta & Google Addiction Trial

28:30 TikTok & Snap Settle Out

32:44 Apple Launches Video Podcasts

38:00 Snap Creator Subscriptions

39:15 OpenAI Hires Charles Porch

40:02 Night Raises $70 Million

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand