Creator Upload Fixated’s $50 Million Creator Management Masterplan (feat. Zach Katz & Jason Wilhelm)
Jan 23, 2026
Zach Katz, Fixated CEO who raised $50M to build a content-first management and production ecosystem, and Jason Wilhelm, Fixated co-founder and former creator turned exec skilled in content strategy. They discuss why traditional management is broken. They explain applying music industry tactics to creator content. They outline Fixated’s content studio, virality engine, and the $50M raise from Eldridge.
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Netflix Sees YouTube As First-Screen Rival
- Netflix now treats YouTube as a primary competitor for viewers and ad dollars.
- Platforms blur as audience time shifts toward creator-driven formats and video podcasts.
Digital Is The New Hollywood
- Digital creators are now playing in the same entertainment league as traditional Hollywood.
- Fixated sees content hits as the key differentiator that creates superstar creators and large-scale value.
Put Platform Natives In Senior Roles
- Hire creators and young content experts into senior roles to decode platform algorithms.
- Use those teams to iterate thumbnails, editing styles, and formats daily for virality.