Creator Upload Tubi Teams Up with Tiktok, feat. Rich Bloom & The Verdicts Changing Social Media Forever
This week: we sit down with Tubi's Rich Bloom to break down their massive new partnership with TikTok. We dive into how they identify short-form talent like Kelon Campbell to create feature films, and how creators retain ownership of their IP.
Plus, Josh gives us the inside scoop from the NewFronts in NYC. From LinkedIn's swanky party to YouTube's AI search announcements and the rise of shoppable TV.
Finally, we discuss the monumental legal verdicts against Meta regarding algorithmic harm to youth and what it means for the future of social media.
What you’ll learn:
-- How Tubi and TikTok transition short-form stars to long-form content
-- The inside details on IP ownership and revenue sharing for creators on Tubi
-- The biggest trends from NewFronts, including shoppable TV and AI creator search
-- What recent court rulings against Meta mean for the future of social algorithms
00:00 Welcome to Creator Upload
01:05 Rich Bloom on Tubi & TikTok
02:40 Terri Joe's Tubi Success
04:25 Picking Creators for Long-Form
07:40 IP Ownership & TikTok's Strategy
13:50 Tubi's Funding & Rev Share
16:16 Hollywood Meets Creator Content
22:07 NewFronts 2026 NYC Recap
28:36 Shoppable TV & AI Integration
34:18 Major Meta Lawsuit Verdicts
40:20 Will Algorithms Change?
43:28 Wrap Up & Outro
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand