Inside Aesthetics

Episode 113 hosts Dr Andre Braz (Dermatologist from Rio De Janerio, Brazil) This is the fourth chapter of our miniseries, 'The Beauty Of The World'. (Please also listen to episodes 102, 107, 109, 113, 118, 224 and 321 for our other episodes and regions of the world) In these episodes we host globally-renowned key opinion leaders to discuss their own regions beauty standards, aesthetic trends and the injectable market in their part of the world. We'll aim to understand what people find attractive, what influences this and celebrate the similarities and amazing differences amongst peoples faces and skin tones. We explore the beauty ideals of Brazil, world-famous for it's glamour and aesthetic confidence. But what's less commonly appreciated is that Brazil is also the world's most mixed race nation. So we go on a deep dive to understand what 500 years of the fusing of cultures and races translates into. We discuss how injectors might approach multi-racial patients and get to the heart of one the core themes of the Beauty Of The World mini series - should we put less emphasis on race when we treat our patients and more people's cultural and environmental identity? 00:00 Introduction 00:35 Meet Dr Andre Braz 06:00 Andre's Career Journey 10:40 Anatomy Training Breakthrough 12:15 Working With Major Brands 17:50 What Makes Brazil Brazilian 24:20 Miscegenation And Beauty Ideals 33:10 AB Face Method Explained 39:50 Brazil's Top Procedures 44:25 Youth Trends And Male Aesthetics 46:50 Male Aesthetics Boom 48:00 Influencers Shape Beauty 49:25 Natural vs Overdone 52:20 Trend Procedures Backlash 55:45 South America Differences 59:05 Afro Brazilian Concerns 01:06:35 What Men Request 01:13:10 Training and Standards 01:20:15 How Much Filler 01:29:45 Brazil Clinic Trends 01:30:40 Toxin Brands Breakdown 01:34:30 Filler Brands And Costs 01:38:10 Biostimulators And Armonica 01:46:00 Injection Technique Deep Dive 01:49:10 Threads And Fat Dissolvers 01:56:10 Clinic Challenges And Team 02:03:10 Wrap Up ALL IA LINKS & CONTACT INFORMATION

Episode 112 hosts Kian Moini (Founder of 'Cosmetic Recruitment' from Sydney, Australia) Kian is the son of Babak Moini, the founder of Laser Clinics Australia and follows in his fathers footsteps in aiming to modernise and improve the Australian injectable industry. Kian went straight into the corporate world from high school, getting an invaluable grounding in the workings of private equity, mergers & acquisitions, business strategy and management consultancy. We get an insight into the current state of the business side of cosmetic clinics. We first discuss Kian's unique background and education in the cosmetic landscape and how it has evolved - starting with his father's own creation 'Laser Clinics Australia'. We look at the projected growth of the industry and break down some financial jargon to explain the trends and consequences for clinics to become acquired either through private equity or be listed publicly. Lastly we explore Kian's new start up company, 'Cosmetic Recruitment' that aims to solve the age old problem of clinics not having the right injector when they need them. Cosmetic Recruitment connects clinics with skilled injectors on a short or longer-term basis on an agreed commission structure. 00:00 Introduction 01:04 Meet Kian Moini 03:25 Growing Up Around Laser Clinics Australia 07:03 Choosing Business Over University 10:59 Early Lessons From Running Failing Cafes 13:31 Turning Around a Hospitality Business 18:27 What Private Equity Actually Is 21:18 How Investors Grow and Scale Clinic Chains 26:25 Why Systems and Processes Increase Business Value 30:08 The Difference Between Income and Exit Value 33:29 Why Founder Led Clinics Can Be Hard to Sell 36:15 Separating Yourself From the Business 40:13 Building a Team and Reducing Risk 42:46 Keeping Staff and Sharing Incentives 47:06 Diversifying Revenue and Services 52:09 Why Time Is Your Most Valuable Asset 01:01:45 The Rise of Solo Injector Clinics 01:08:49 Workforce Shortages and Growing Demand 01:16:38 New Business Models and Flexible Staffing 01:20:09 Launching a Cosmetic Recruitment Startup 01:24:30 How Temporary Injectors Support Clinics 01:28:55 Future Trends in the Aesthetic Workforce 01:32:40 Final Business Lessons and Wrap Up ALL IA LINKS & CONTACT INFORMATION

Episode 111 hosts Dr Lee Walker (Cosmetic injector from Liverpool in the UK) Lee previously worked as a Dental Surgeon before dedicating his time to facial aesthetics. He is a hugely respected global key opinion leader for Teoxane and has taught in over 30 countries. In this role, Lee heads and helps design the Teoxane educational programme in addition to mentoring injectors in several key markets. Lee is best known for his easy to understand approach to cosmetic education and his knowledge of facial anatomy. We discuss a wide range of topics concerning the evidence (or lack of) for how we as injectors practice. We start with one of the key issues surrounding the specialty, namely who exactly should be allowed to inject and how should injectors train to demonstrate a level of competence? We then tackle some of the myths, dogma and assumptions of the injectable world including: - Was there really a global toxin-failure phenomenon post-lockdown? - One of the biggest controversies in injectables, the concept of 'aspiration'. Is it a useful test and if not, what should we be doing? - Are cannulas really safer than needles? What does 'safe' even mean? - Facial swelling post-COVID 19 vaccinations. Is this a new worrying concern or simply media-hype and a known issue? -Filler associated blindness and what should we do about it? - And much more! 00:00 Introduction 04:00 Meet Dr Lee Walker 06:40 Life as Teoxane KOL 08:25 Dentists in Aesthetics 10:45 Early Training Horror Story 14:25 Fixing Aesthetic Education 23:40 Choosing Injectors Online 26:50 Non Medical Injectors Debate 32:20 Complications Data Reality 36:35 Post COVID Toxin Myths 38:40 Why Toxin Seems Weak 39:55 Lockdown Stress Effects 41:55 Skill Fade Myth 43:40 True Resistance Reality 48:25 Pregnancy IVF Caution 52:30 Antibiotics Interaction 53:55 Aspiration Debate Begins 58:30 Evidence Against Aspiration 01:06:00 Teaching Versus Practice 01:09:05 Cannulas Risk Talk 01:12:30 Anatomy Over Safety Claims 01:13:50 Delayed Onset Nodules Explained 01:16:25 Why Nodules Happen 01:18:40 Treating Nodules Today 01:20:30 Vaccines and Filler Swelling 01:27:15 Blindness Risk Basics 01:30:10 Emergency Response Options 01:31:30 Rethinking Retrobulbar Hyal 01:38:45 Teoxane Education Philosophy 01:41:45 Mentorship for KOLs 01:44:50 Listener Q and A Rapid Fire 01:48:10 Wrap Up and Contact Info ALL IA LINKS & CONTACT INFORMATION

Episode 110 hosts Dr Michelle Rodrigues (Specialist dermatologist), Kylie Rowe (Corporate Account Manager for Cynosure) & Mike Driver, a laser therapist specialising in tattoo removal. (All from Melbourne, Australia) Michelle is globally renowned for her expertise in treating pigmentation and treating skin conditions in those with skin of colour. Mike started his laser business 11 years ago in Brisbane and now has five clinics nationally. He is one of the countries most experienced laser tattoo removalists having performed well over 100,000 treatments. We break the podcast into two distinct sections to discuss some of the key uses of Cynosure's 'Picosure' laser - so called because it was the first laser technology to deliver energy to the skin in a picosecond (a trillionth of a second!) First Michele explains the common causes of pigmentation, her consultation technique and strategies for approaching treatment with the Picosure. In the second half, Mike tells us about his journey into tattoo removal, what is involved and why the Picosure is his first choice laser device. 00:00 Introduction 01:04 Meet Our Guests: Dr Michelle Rodrigues, Mike Driver & Kylie Rowe 03:25 What Pigmentation Really Means 07:03 Common Causes of Pigmentation and Risk Factors 10:59 Why Diagnosis Comes Before Treatment 13:31 Sun Exposure, Hormones and Genetics Explained 18:27 Treatment Options From Topicals to Lasers 21:18 When to Use Energy Based Devices 26:25 Choosing the Right Laser for Different Pigment Types 30:08 Risks of Treating Moles and Misdiagnosis 33:29 Patient Consultation and Assessment Process 36:15 Building a Stepwise Treatment Plan 40:13 Managing Expectations and Treatment Timelines 42:46 Treating Darker Skin Types Safely 47:06 Topical Therapies and Maintenance Strategies 52:09 Training and Safety When Introducing New Devices 01:01:45 Cost Considerations and Clinic Investment 01:08:49 Tattoo Removal Technology and How It Works 01:16:38 Factors That Affect Tattoo Removal Success 01:20:09 Treatment Sessions, Healing and Aftercare 01:24:30 Realistic Timelines for Tattoo Clearance 01:28:55 Future Trends in Laser and Tattoo Removal 01:32:40 Final Advice for Patients and Practitioners ALL IA LINKS & CONTACT INFORMATION

Episode 109 hosts Dr Iman Nurlin (Cosmetic Physician from Örebro, Sweden) This is the fourth chapter of our miniseries, 'The Beauty Of The World'. (Please also listen to episodes 102, 107, 113, 118, 224 and 321 for our other episodes and regions of the world) In these episodes we host globally-renowned key opinion leaders to discuss their own regions beauty standards, aesthetic trends and the injectable market in their part of the world. We'll aim to understand what people find attractive, what influences this and celebrate the similarities and amazing differences amongst peoples faces and skin tones. Iman is a leading cosmetic physician who emigrated to Sweden over 30 years ago from Ethiopia and we explore the beauty ideals and influences on Scandanavian aesthetics. We also ponder two broader and more difficult to define questions; what do the terms 'European' and 'caucasian' actually mean? 00:00 Introduction 01:04 Meet Dr Iman Nurlin 05:59 From Anesthesiology to Starting an Aesthetic Clinic 10:56 Demographics of Patients in Sweden 18:27 Cultural Diversity and Immigration in Scandinavian Clinics 26:25 How Social Media Shapes Modern Beauty Standards 33:29 Defining Beauty Across Cultures and Ethnicities 41:37 Natural Aesthetics Versus Trend Driven Treatments 48:53 The Problem of Overtreatment and Responsibility of Injectors 52:09 Lip Trends, Facial Balance and Proportion 59:04 Masculine Versus Feminine Facial Features 01:07:16 Male Aesthetic Treatments and Growing Demand 01:14:29 Differences in Aging Across Skin Types and Regions 01:21:52 Size and Growth of the Swedish Aesthetic Market 01:28:35 Regulation Challenges and Who Can Perform Injectables 01:37:03 Training Standards and Education Pathways 01:44:12 Threads, Devices and Treatment Trends 01:51:20 Building a Clinic From Scratch and Early Struggles 01:58:10 Marketing, Networking and Growing a Patient Base 02:03:45 Lessons on Persistence, Reputation and Long Term Success 02:07:30 Final Advice for New Clinic Owners and Wrap Up ALL IA LINKS & CONTACT INFORMATION

Episode 108 hosts Dr Suneel Chilukuri (Cosmetic Physician from Texas, USA), Dr Frank Lin (Plastic Surgeon from Melbourne, Australia) & Gareth Pepper (Sales Director of BTL Aesthetics Australia). In a first for the podcast, we've divided this episode into two halves with two key opinion leaders. Dr Chilukuri first reminds us what EMSCULPT is (see Episode 33 for a detailed recap!), how HIFEM technology works and we learn about the technical aspects and clinical trials. We get an American-perspective on body contouring and then discuss EMSCULPT NEO, the newest device from BLT Aesthetics. In the second half of the podcast, we get an Australian perspective and learn why a leading plastic surgeon has embraced EMSCULPT technology in his clinics. We also explore the clinical as well as business reasons why EMSCULPT has been so popular worldwide. As a very special offer, if you contact BTL Aesthetics on +61435769639, you can discuss trading in your existing, non-BLT body contouring device 00:00 Introduction 01:04 Meet Our Guests: Dr Suneel Chilukuri, Dr Frank Lin & Gareth Pepper 05:59 Transition From Surgical to Technology Driven Practice 10:56 Evolution of Body Contouring Devices 18:27 What Emsculpt Technology Does and How It Works 26:25 Muscle Building Versus Fat Reduction Explained 33:29 Clinical Study Results and Real World Outcomes 41:37 Functional Benefits Including Core Strength and Rehab 48:53 Differences Between Emsculpt and Other Fat Reduction Devices 52:09 Treatment Experience, Safety and Patient Tolerance 59:04 Ideal Candidates and Realistic Expectations 01:07:16 Integrating Body Contouring Into an Aesthetic Clinic 01:14:29 Patient Selection and When to Decline Treatment 01:21:52 Business Considerations Before Buying a Device 01:28:35 Calculating ROI and Building Patient Demand 01:37:03 Importance of Before and After Documentation 01:44:12 Part B Introduction With Australian Clinical Perspective 01:51:20 Using Devices Alongside Surgery and Post Operative Care 01:58:10 Expanding Patient Options With Non Surgical Treatments 02:03:45 Market Trends and Growing Demand for Body Treatments 02:07:30 Final Thoughts and Wrap Up ALL IA LINKS & CONTACT INFORMATION

Episode 107 hosts Dr Rashmi Shetty (Dermatologist from Mumbai, India) This is the second chapter of our miniseries, 'The Beauty Of The World'. (Please also listen to episodes 102, 109, 113, 118, 224 and 321 for our other episodes and regions of the world) In these episodes we host globally-renowned key opinion leaders to discuss their own regions beauty standards, aesthetic trends and the injectable market in their part of the world. We'll aim to understand what people find attractive, what influences this and celebrate the similarities and amazing differences amongst peoples faces and skin tones. In this episode we explore the beauty ideals of India whilst also reflecting on Subcontinental Asian attitudes to aesthetics. 00:00 Introduction 01:04 Meet Dr Rashmi Shetty 05:59 Diversity of Facial Features Across Regions in India 10:56 Cultural Identity and Respecting Regional Beauty Ideals 18:27 Consultation Style and Understanding Patient Motivations 26:25 Influence of Social Media and Celebrity Culture 33:29 Ongoing Stigma and Privacy Around Aesthetic Treatments 41:37 Growth of the Middle Class and Rising Demand for Aesthetics 48:53 Aging Differences Across Skin Types and Regions 52:09 Skin Tone Preferences and the History of Skin Lightening 59:04 Modernization, Fashion Trends and Changing Social Norms 01:07:16 Male Aesthetic Treatments and Cultural Expectations 01:14:29 Training Pathways and Lack of Standardized Injector Education 01:21:52 Market Growth and Accessibility of Injectables in Smaller Cities 01:28:35 Pricing Differences and Business Models in India 01:37:03 Safety Awareness and Managing Complications 01:44:12 Devices, Threads and Popular Treatment Trends 01:51:20 Future Outlook for Aesthetic Medicine in India 01:58:10 Final Thoughts and Where to Follow ALL IA LINKS & CONTACT INFORMATION

Episode 106 hosts Dr Davin Lim (Dermatologist from Brisbane, Australia) & Nick Dubinin (Business development manager for Advanced Cosmeceuticals from Brisbane, Australia) We explore what melasma is, why it occurs, which patient groups are more likely to suffer from it and why it's so difficult to treat. We then learn about some of the advanced energy-based treatments available including the Spectra XT (a multi-functional, non-ablative laser) & the LaseMD (a multi-functional, fractioned, non-ablative laser), both by Lutronic. 00:00 Introduction 01:04 Meet Dr Davin Lim & Nick Dubinin 05:59 What Melasma Is and Who It Affects Most 10:56 Hormones, Genetics and Environmental Triggers 18:27 Why Melasma Behaves Differently From Other Pigmentation 26:25 The Critical Role of Sun Protection in Prevention and Treatment 33:29 Traditional Treatments and Why Some Made Melasma Worse 41:37 Common Mistakes Practitioners and Patients Make 48:53 Modern Laser Philosophy – Gentle and Consistent Treatment 52:09 How Q-Switch Lasers Calm Melanocytes Instead of Destroying Them 59:04 Treatment Expectations and Why Results Take Time 01:07:16 Recurrence Risk and Long Term Maintenance Strategies 01:14:29 Combining Topicals, Tranexamic Acid and Laser Therapy 01:21:52 When Patients Should Seek Specialist Care 01:28:35 Costs, Accessibility and Making Treatment Sustainable 01:37:03 Using Thulium and Other Devices for Resistant Cases 01:44:12 Patient Experience, Downtime and Safety Considerations 01:51:20 Practical Takeaways for Managing Melasma Successfully 01:58:10 Final Advice and Closing Remarks This podcast episode was brought to you by Advanced Cosmeceuticals & Lutronic, leaders in cosmeceuticals, medical and laser devices. To get a special discount and extra complimentary warranties on a variety of Lutronic products, you can call our guest Nick Dubinin directly on +61400091215 or email him on ndubinin@lutronicaustralia.com.au and mention that you heard this podcast Visit the Advanced Cosmeceuticals website: https://www.advancedcosmeceuticals.com.au Visit the Lutronic website: https://www.advancedcosmeceuticals.com.au/lutronic ALL IA LINKS & CONTACT INFORMATION

Episode 105 hosts Michelle Kearney (Managing director of Bella Media from Sydney, Australia) Bella Media is the Australian leader in promoting and reporting on cosmetic medicine and the beauty industry. Michelle has been the editor-in-chief of CosBeauty Magazine since 1998, in addition to the quarterly business guide for doctors only, Aesthetic Medical Practitioner (AMP). Michelle is also the convenor for Australia's boutique medical aesthetics conference, Cosmedicon, now in it's 4th year (March 4th-7th) We explore how and why Michelle began publishing, looking back at how the Australian aesthetics industry has evolved over 25 years. We also learn about Bella Media's two newest projects, 'The Black Book' and 'Aesthetic Advisor'. 00:00 Introduction 01:04 Meet Michelle Kearney 05:59 Launching the First Cosmetic Surgery Publications Pre-Internet 10:56 Facing Criticism and Advocating for Patient Education 18:27 Empowerment, Choice and the Role of Media in Aesthetics 26:25 The Rise of Men in Aesthetic Treatments and Market Shifts 33:29 Transition From Print to Digital and Expanding Global Reach 41:37 Building an Independent Voice in a Politicized Industry 48:53 Patient Safety, Industry Tensions and Professional Responsibility 52:09 The Growth of Nurse Injectors and Changing Workforce Dynamics 59:04 Why Support Networks and Peer Collaboration Matter 01:07:16 Telehealth, Prescribing and the Future of Remote Care 01:14:29 Technology, Imaging and Expectations for Modern Practice 01:21:52 The Black Book Resource and Device Due Diligence 01:28:35 Creating Cosmeticon and the Importance of Industry Networking 01:37:03 Planning Conferences During COVID and Adapting to Change 01:44:12 The Value of Community, Education and Collaboration 01:51:20 Future Trends in Body Contouring and Aesthetic Innovation 01:58:10 Final Thoughts and How to Connect With Bella Media ALL IA LINKS & CONTACT INFORMATION

Episode 104 hosts Giuve Balooch (Vice President of L'Oreal's Technology Incubator from Paris. France) We first get an understanding of what his department does and how his team operates. We hear about some of the incredible technologies he has already brought to the market including the 'Makeup Genius', an augmented reality app for trialing makeup and 'My Skin Track UV', a wearable UV light sensor now stocked by Apple. Giuve then introduces us to the SkinCeuticals Custom D.O.S.E machine. Taking over a decade to create, this is the world's first device that allows doctors to create personalised and tailored skincare for their patients. 00:00 Introduction 01:04 Meet Giuve Balooch 05:59 Building Innovation Teams Across Beauty and Technology 10:56 From Scientist to Beauty Tech Leader 18:27 Origins of the Beauty Technology Incubator 26:25 Early Innovations Including Virtual Makeup and UV Sensors 33:29 Rise of Personalization in Skincare and Beauty 41:37 Growth of At Home Treatments Versus Professional Care 48:53 Introducing the SkinCeuticals Custom D.O.S.E System 52:09 How the Device Creates Personalized Skincare Formulas 59:04 Working With Dermatologists to Design the System 01:07:16 Training Clinics and Making Technology Simple to Use 01:14:29 Data Collection, Trends and Improving Product Development 01:21:52 Enhancing Patient Experience Through Transparency 01:28:35 Technical Challenges in Building the Device 01:37:03 Patient Feedback and Repurchase Behavior 01:44:12 Clinic Adoption and Integration Into Practice 01:51:20 Pricing, Value and Business Considerations 01:58:10 Measuring Results and Monitoring Skin Progress 02:03:45 Future of Personalization, AI and Data Driven Skincare 02:07:30 Innovation Mindset and Final Thoughts This episode of the podcast was brought to you by Skinceuticals, the number one medical aesthetics skincare brand worldwide. Visit the SkinCeuticals website: www.skinceuticals.com.au Visit the Custom D.O.S.E website: https://www.skinceuticals.com.au/article/landing-custom-dose-2020/a6063.aspx ALL IA LINKS & CONTACT INFORMATION