Inside Aesthetics

Episode 103 hosts Dr Ayad Harb (Plastic Surgeon from Oxfordshire in the UK) Ayad specialises in facial plastic surgery, body contouring and non-surgical aesthetic treatments. He's particularly renowned for his signature liquid nose job treatment using his '3-point Rhino' technique. Ayad has published one of the biggest cases series of non-surgical rhinoplasties in the world and is an international key opinion leader on the topic. He also an experienced trainer in facial aesthetics and is the surgical lead at his Aesthetic Intelligence training academy. 00:00 Introduction 04:55 Meet Dr Ayad Harb 08:05 Transition From NHS to Private Aesthetic Practice 10:16 Plastic Surgeons and Attitudes Toward Injectables 13:31 Early Exposure to Rhinoplasty and Aesthetic Medicine 16:50 Discovery of Non-Surgical Rhinoplasty 20:10 Development of the Three Point Rhino Technique 27:33 Why Patients Fixate on Their Nose 35:02 Psychological Impact of Nose Insecurities 44:54 Surgical vs Non-Surgical Nose Changes 47:05 Why the Nose Is a High Risk Area 47:25 Indications for Liquid Rhinoplasty 48:15 Common Patient Requests and Treatable Concerns 48:55 Revision Cases and Post Surgical Risks 50:07 When Not to Treat a Nose 52:11 Virtual Consultations and Assessing Patients Online 56:59 Why Fillers in the Nose Carry Higher Risk 01:04:15 Choosing the Right Filler Product 01:07:48 Longevity of Results and Maintenance Planning 01:11:11 Managing Expectations and Top Up Timing 01:16:28 Treatment Preparation and Aftercare Advice 01:20:00 Handling Swelling and Infection Risks 01:22:01 Step by Step Three Point Rhino Technique 01:28:17 Needle Choice Volume Control and Injection Depth 01:30:37 Pain Management Without Numbing Cream 01:33:59 Real Complication Rates and Clinical Transparency 01:36:53 Lessons From Early Complications 01:39:25 How to Choose a Safe Injector 01:42:10 Final Safety Messages and Wrap Up To get an amazing 20% off any of Dr Harb's training modules (virtual or in person), email drayad.academy@gmail.com and mention that you heard Dr Harb on the Inside Aesthetics podcast and quote the code: IAXAYAD ALL IA LINKS & CONTACT INFORMATION

Episode 102 hosts Dr Izolda Heydenrych (Dermatologist from Cape Town, South Africa) This is the first chapter of our new miniseries, 'The Beauty Of The World'. (Please also listen to episodes 107, 109, 113, 118, 224 and 321 for our other episodes and regions of the world) In these episodes we host globally-renowned key opinion leaders to discuss their own regions beauty standards, aesthetic trends and the injectable market in their part of the world. We'll aim to understand what people find attractive, what influences this and celebrate the similarities and amazing differences amongst peoples faces and skin tones. We explore the beauty ideals of South African patients whilst also reflecting on broader African attitudes towards aesthetics. 00:00 Introduction 02:57 Meet Dr Izolda Heydenrych 04:55 Journey Into Aesthetic Dermatology 08:05 Early Challenges Without Local Training 10:16 Building Structure and Credibility in Aesthetics 13:31 Why African Beauty Is Underrepresented 16:50 Discovering Cultural Differences in Beauty Ideals 20:10 Researching African Patient Perspectives 27:33 Skin Quality Over Feature Changes 35:02 Cultural Attitudes Toward Aging and Appearance 44:54 Diversity Across African Ethnic Groups 47:05 How Social Media Is Changing Beauty Trends 47:25 Rising Demand for Aesthetic Treatments 48:15 Male and Female Patient Demographics 48:55 Market Growth and Education Gaps 50:07 Why Awareness Does Not Equal Conversion 52:11 Role of Trust in Patient Decision Making 56:59 Differences in Skin Structure and Aging 01:04:15 Hyperpigmentation and Keloid Risk Factors 01:07:48 Laser and Device Considerations for Darker Skin 01:11:11 Consultation Philosophy and Long Term Planning 01:16:28 Educating Patients and Setting Expectations 01:20:00 Why Doctors Often Talk Patients Out of Treatment 01:22:01 Pricing Models and Value of Expertise 01:28:17 Access to Devices and Emerging Technologies 01:30:37 Training Standards and Industry Development 01:33:59 Future Growth of Aesthetic Medicine in Africa 01:36:53 Common Skin Conditions in Clinical Practice 01:39:25 Sunscreen and Pigmentation Prevention 01:42:10 Skin Lightening Risks and Regulation 01:45:00 Cultural Shifts Toward Natural Beauty 01:47:30 Final Reflections and Closing Remarks ALL IA LINKS & CONTACT INFORMATION

Episode 101 hosts Tim Boon (Director of Total Lifestyle Credit from Southern Highlands, Australia) Tim has over 14 years of experience working in the patient finance world and has helped finance nearly a billion dollars worth of procedures. Patient finance in it's simplest form involves helping patients fund their medical procedures via loans. We find out just how affordable this can be, with payments typically broken down into weekly amounts to help people budget and manage their cash flow. This allows for people to have life changing surgeries (both cosmetic and medical) whereas in the past these may well have been cost prohibitive. We learn about what protections are in place for customers and how TLC acts as a middle man between the surgeon and the patient when it comes to the financial arrangements. We also discuss how clinics can access finance to refurbish or perhaps upgrade their lasers or devices, traditionally an extremely expensive and prohibitive barrier to most clinic owners. 00:00 Introduction 01:03 Meet Tim Boon 04:15 Entering the Medical Finance Industry 06:33 The Gap Between Treatment Cost and Patient Affordability 08:40 Early Challenges Getting Banks to Support Medical Lending 11:31 Building the First Medical Funding Platform 15:48 Why Doctors Struggle to Talk About Money 20:23 How Patient Finance Changed Access to Treatment 22:42 Understanding Unsecured Medical Loans 25:41 Interest Rates Risk and Credit Assessment 31:55 Why Payment Plans Make Treatments More Accessible 38:47 Supporting Patients Without Private Health Insurance 43:22 Step by Step Patient Application Process 45:17 How Clinics and Patients Work With Funding Providers 47:10 Managing Financial Risk and Responsible Lending 49:17 What Happens If Patients Cannot Repay 52:13 Payment Holidays and Hardship Support 54:29 Impact of COVID on Medical Finance 57:34 Financing Medical Devices and Clinic Equipment 59:34 Avoiding Poor Investment Decisions in New Technology 01:04:36 Differences Between Medical Finance and Buy Now Pay Later 01:07:12 Ethical Concerns Around Cosmetic Treatment Financing 01:09:40 Safeguards Against Impulsive Procedures 01:17:48 Supporting Patients Through Multi Stage Treatments 01:20:18 Future Trends in Medical and Aesthetic Financing 01:23:30 Building Awareness of Payment Options 01:25:10 Final Advice and Wrap Up ALL IA LINKS & CONTACT INFORMATION

Episode 100 hosts Dr Paul Nassif (Facial Plastic Surgeon and star of the TV show 'Botched' from Beverley Hills, USA) Paul is a revered rhinoplasty surgeon who specialises in revision surgeries in addition to ethnic rhinoplasty procedures. Find out how we were introduced to Paul and his thoughts on the Australian aesthetic market. We then explore why he chose his surgical specialty before delving into 'Botched' and learn more about how it's produced behind the scenes. Finally, we learn about Paul's two medispas and why he developed his own skincare range, 'Nassif MD Dermaceuticals'. 00:00 Introduction 01:04 Meet Dr Paul Nassif 04:55 Building a Reputation in Revision Rhinoplasty 08:05 Why Revision Surgery Is One of the Hardest Procedures 10:16 Managing Patient Expectations and Psychological Factors 13:31 How the TV Show Botched Was Created 16:50 Working With Dr Terry Dubrow and Launching the Series 20:10 Screening Patients and Selecting Cases for the Show 27:33 Memorable Cases and Life Saving Discoveries 35:02 Why Complications Happen in Surgery 44:54 Importance of Patient Compliance After Procedures 47:05 Psychological Screening and Patient Support Systems 48:55 Balancing Filming With Clinical Practice 50:07 Growth of Medispas and Expanding Services 52:11 Opening Clinics Internationally and Building Partnerships 56:59 Creating a Skincare Brand From Clinical Needs 01:04:15 Importance of Skin Health Alongside Procedures 01:07:48 Best Selling Skincare Products and Patient Education 01:11:11 Safety Considerations With Fillers and Injectables 01:16:28 Trends Toward Minimally Invasive Treatments 01:20:00 Impact of COVID on Surgical Demand and Patient Behavior 01:22:01 Future of Technology in Aesthetic Medicine 01:25:30 Final Reflections and Holiday Message ALL IA LINKS & CONTACT INFORMATION

Episode 99 hosts Greg Lemon (Co-founder of CosMediTours based in Sydney, Australia) Cosmetic tourism facilitates cosmetic operations for patients abroad - often at a fraction of the cost. Thailand is currently Australia's most popular destination for such procedures. We explore how and why CosMediTour set up and ask the important questions - is it safe, why do it and what happens if something goes wrong? We also discuss a newer and more dynamic aspect to cosmetic tourism - helping patients find nationally-recognised plastic surgeons within Australia at an affordable price. 00:00 Introduction 01:03 Meet Greg Lemon and Background in Tourism 03:19 Early Experiences With Medical Travel 05:16 Founding Cosmetic Tour and Industry Origins 09:44 Growth of Cosmetic Tourism in Australia 11:56 Why Patients Choose Surgery Overseas 14:01 Understanding Hospital Standards and Accreditation 16:30 Safety Regulations and International Quality Controls 26:58 Media Controversy and Public Perception of Cosmetic Tourism 31:33 Patient Screening and Matching With Surgeons 37:20 Virtual Consultations and Pre Surgery Assessment 41:23 Meeting Surgeons Before Procedures 42:39 Cooling Off Period Differences Between Countries 43:31 Why Surgery Costs Less Overseas 45:28 Common Procedures Including Breast Surgery and Rhinoplasty 47:10 Growth of Medical Tourism Beyond Cosmetic Surgery 48:05 Managing Complications and Revision Care 50:04 Role of Australian Surgeons in Follow Up Treatment 51:43 Medicare and Emergency Care After Overseas Surgery 54:11 Building Partnerships With Local Surgeons 57:32 Training Opportunities and International Collaboration 01:01:50 Expanding Services Into Europe and New Markets 01:04:28 Future of Cosmetic Tourism and Industry Growth 01:08:53 Final Advice for Patients Considering Surgery Abroad 01:13:06 How to Contact Cosmetic Tour and Closing Remarks ALL IA LINKS & CONTACT INFORMATION

Episode 98 hosts Ian Carroll (Managing Director of EnVogue Skin based in Sydney, Australia) & Dr Danae Lim (Cosmetic Physician based in Sydney, Australia) EnVogue Skin are the only Australian distributor of a number of aesthetic products including Matrix PDO mono threads. Threads have been around for many years but cosmetic injectors haven't always been convinced about the technology. So what's the fuss all about and why have the Matrix PDO mono threads exploded so successfully in Australia? We explore what they are, when you would use them, how they are inserted and most importantly, what sort of results they can deliver. 00:00 Introduction 01:04 Meet Ian Carroll & Dr Danae Lim 03:19 Founding En Vogue Skin and Entering the Aesthetic Market 05:16 Building a Distribution Business in a Competitive Industry 09:44 Growth of Independent Brands in Aesthetic Medicine 11:56 Dr Dana's Journey From Emergency Medicine to Aesthetics 14:01 Why Cosmetic Medicine Was Once Seen as the "Dark Side" 16:30 Introduction to PDO Mono Threads and How They Work 26:58 Why Threads Have Become Popular in Recent Years 31:33 Collagen Stimulation Versus Mechanical Lift Explained 37:20 Comparing Threads With Fillers, PRP and Other Treatments 41:23 Ideal Patients for Mono Thread Treatments 42:39 Setting Expectations and Explaining Delayed Results 43:31 Common Treatment Areas Including Face, Neck and Body 45:28 Treatment Planning and How Many Threads Are Needed 47:10 Recovery Time, Bruising and Aftercare Advice 48:05 Safety Profile and Risk Compared With Injectables 50:04 Integrating Threads Into an Existing Aesthetic Practice 51:43 Training Requirements for Doctors and Nurses 54:11 Cost of Treatment and Business Profitability 57:32 Patient Satisfaction and Long Term Maintenance 01:01:50 Combining Threads With Other Devices and Treatments 01:04:28 Future Applications Including Body Treatments 01:08:53 Common Misconceptions and Managing Skepticism 01:13:06 Final Thoughts and Where to Learn More ALL IA LINKS & CONTACT INFORMATION

Episode 97 hosts... your hosts Dr Jake & David Segal! In what was the strangest and most difficult year in living memory, we review and discuss what happened behind the scenes of the podcast. We then look forwards to 2021 including revealing our special guest for Episode 100 and our plans for starting our YouTube channel. Finally we discuss the first of our new mini-series of podcasts called 'The Beauty of the World' - bonus material in addition to our regular Friday podcasts! 00:00 Year End Introduction and Holiday Message 01:03 Reflecting on the Impact of COVID on Clinics and Business 05:16 Adapting to Lockdown and Moving the Podcast to Zoom 09:44 Mental Health Challenges and Loss of Routine During Isolation 11:56 Financial Support Programs and Business Survival Strategies 14:01 Managing Staff, Uncertainty and Responsibility as an Employer 16:30 Lessons Learned From Crisis and Building Resilience 26:58 Highlight Guests and Most Memorable Episodes of the Year 31:33 Evolution of the Podcast Beyond Injectables 37:20 Importance of Health, Lifestyle and Prevention in Aesthetics 41:23 Building Relationships With Experts Across the Industry 42:39 Growth of the Podcast Audience and Global Reach 43:31 Plans to Introduce Video Content and Expand to YouTube 45:28 Using Short Clips to Reach New Audiences 47:10 Future Mini Series Exploring Beauty Standards Around the World 48:05 Cultural Differences in Aesthetic Ideals and Treatment Approaches 50:04 Collaboration and Knowledge Sharing Within the Industry 51:43 Managing Complications and Supporting Patients After Treatment 54:11 Challenges of Overfilling and Unrealistic Beauty Trends 57:32 Importance of Saying No and Practicing Ethical Medicine 01:01:50 Industry Growth Potential and Low Market Penetration of Injectables 01:04:28 Need for Innovation in Non Surgical Skin Tightening 01:08:53 Looking Ahead to Recovery and New Opportunities 01:13:06 Gratitude to Listeners and Final Holiday Wishes ALL IA LINKS & CONTACT INFORMATION

Episode 96 hosts Dr Dev Banerjee (Sleep Physician from Erina, Australia) Dev joins us for his second episode on the podcast where we discuss one of the newest treatments for sleep disorders - CBD or more commonly known as 'medical cannabis'. We explore the rationale for using CBD, it's pharmacology, how it acts on the body and what sleep problems it's most helpful with. We also confront the stigma that surrounds the use of cannabis in medicine and discuss how it can be used legally in Australia under expert medical supervision. 00:00 Introduction 01:03 Meet Dr Dev Banerjee 03:19 Recap of Previous Sleep Episode and Focus on Medical Cannabis 05:16 Rising Demand for Alternatives to Traditional Sleeping Medications 09:44 Understanding CBD and THC and How They Differ 11:56 Why Anxiety and Hyperarousal Drive Insomnia 14:01 Limits of Benzodiazepines and Sedative Medications 16:30 How Cannabinoid Therapy Works on the Nervous System 26:58 Matching Treatment to the Cause of Insomnia 31:33 Role of Specialists in Assessing Sleep Disorders 37:20 Prevalence of Insomnia and Mental Health Links 41:23 Impact of Stress, Employment and Financial Pressure on Sleep 42:39 COVID Era Anxiety and Ongoing Sleep Disturbance 43:31 Differences Between Sedatives and Cannabinoid Therapy 45:28 Safety Profile and Risk Compared With Other Medications 47:10 Dosing Strategy and Finding the Right Balance 48:05 Patient Feedback and Measuring Treatment Success 50:04 Long Term Use and Managing Expectations 51:43 Driving Safety and Legal Considerations With THC 54:11 Stigma Around Medical Cannabis and Public Perception 57:32 Pathways for Doctors to Prescribe Cannabinoid Therapy 01:01:50 Side Effects, Tolerance and Safety Monitoring 01:04:28 Future Access to CBD and Potential Over the Counter Availability 01:08:53 Role of Research and Regulation in Expanding Use 01:13:06 Final Advice for Patients Considering Treatment 01:15:30 Clinic Contact Information and Closing Remarks ALL IA LINKS & CONTACT INFORMATION

Episode 95 hosts Dani Lombard (Public Relations expert from Sydney, Australia) Dani co-founded 'Soda Communications' and has over 20 years of PR experience both in Australia & internationally. She specialises in beauty and wellness, helping businesses become more recognisable, trusted and successful. In this episode we explore what exactly PR is, how it differs from advertising and get some insights into the various methods in which a specialised PR company can help an aesthetic business. We also touch on the tricky subject of what to do when there's badly publicity and how to limit the damage that this can have. 00:00 Introduction 01:03 Meet Dani Lombard 03:19 Impact of COVID on Marketing and Business Confidence 05:16 Industries Most Affected by Lockdowns 09:44 Why Beauty and Aesthetics Are Recession Resistant 11:56 The Lipstick Effect and Consumer Spending Trends 14:01 Dani's Career Journey Into PR 16:30 What Public Relations Actually Means 20:10 PR vs Advertising and Paid Marketing 27:33 Growth of Social Media and Changing Media Landscape 31:33 Importance of Storytelling and Content Creation 37:20 Why Authentic Messaging Builds Trust With Patients 41:23 Finding Your Unique Selling Point as a Clinic 42:39 Positioning Yourself as an Expert Over Time 43:31 Building Relationships With Media and Influencers 45:28 Common PR Tactics Including Media Releases and Events 47:10 Hosting Media Days and Treatment Experiences 48:05 Crisis Management and Protecting Your Reputation 50:04 Handling Negative Publicity and Industry Controversy 51:43 Challenges of Tracking Marketing Return on Investment 54:11 Why Consistency Matters More Than Quick Wins 57:32 Small Audience vs Large Follower Numbers 01:01:50 Authentic Social Media Content and Personal Voice 01:04:28 Budgeting for PR and Marketing Support 01:08:53 When to Invest in Professional PR Services 01:12:30 Practical Tips for Clinics Doing Their Own PR 01:15:40 Future of PR in a Digital and Influencer Driven World 01:18:10 Final Advice and Where to Find Soda Communications ALL IA LINKS & CONTACT INFORMATION

Episode 94 hosts Terri Vinson (Cosmetic Chemist from Melbourne, Australia) Based on the mantra of 'clean science', Terri created a range of products that are based on rigorous scientific-evidence, that are only sourced locally, that are animal-cruelty free and of course, that deliver incredible results. We explore Terri's background, how she founded and grew her business, learn what clean science means and get an insight into just how misleading the marketing of skin care products can be. 00:00 Introduction 01:03 Meet Terri Vinson and Background in Cosmetic Chemistry 03:19 Life and Business in Melbourne During COVID Lockdowns 05:16 Pivoting Production to Hand Sanitiser During the Pandemic 09:44 Challenges With Supply Chains and Manufacturing 11:56 Impact of Lockdowns on Clinics and Retail Demand 14:01 Rise of Skin Issues Including Stress Acne and Maskne 16:30 Terry's Journey From Science to Skincare Formulation 20:10 Starting a Small Clinic and Discovering a Passion for Product Development 27:33 Transition From Clinic Owner to Full Time Manufacturer 31:33 What a Formulating Chemist Actually Does 37:20 From Concept to Product Launch and Testing Requirements 41:23 Regulatory Bodies and Safety Standards in Skincare 42:39 Cost and Timeline to Develop a New Product 43:31 Building the Synergy Skin Brand and Clean Science Philosophy 45:28 Starting a Business With Limited Funding and Growing Slowly 47:10 Lessons From Early Mistakes and Risk Taking 48:05 Importance of Passion Over Profit in Entrepreneurship 50:04 Building a Team and Hiring People With Complementary Skills 51:43 Changes in the Skincare Industry Over the Past 15 Years 54:11 How Marketing and Packaging Influence Consumer Decisions 57:32 Why Skincare Should Support Clinical Treatments 01:01:50 Understanding SPF, UVA and UVB Protection 01:04:28 Physical vs Chemical Sunscreens Explained 01:08:53 Core Skincare Ingredients Including Vitamin A, B and Antioxidants 01:13:06 How to Read Ingredient Labels and Spot Marketing Claims 01:17:20 Differences Between Cosmeceutical and Over the Counter Products 01:20:05 Future Trends Including CBD and Growth Factors in Skincare 01:23:40 Writing the Book Skinformation and Educating Consumers 01:26:30 Where to Find the Book and Final Closing Remarks ALL IA LINKS & CONTACT INFORMATION