Inside Aesthetics Ep 105 Australia's Leading Cosmetic Publisher & Founder of the Cosmedicon Conference | Michelle Kearney
Episode 105 hosts Michelle Kearney (Managing director of Bella Media from Sydney, Australia)
Bella Media is the Australian leader in promoting and reporting on cosmetic medicine and the beauty industry.
Michelle has been the editor-in-chief of CosBeauty Magazine since 1998, in addition to the quarterly business guide for doctors only, Aesthetic Medical Practitioner (AMP). Michelle is also the convenor for Australia's boutique medical aesthetics conference, Cosmedicon, now in it's 4th year (March 4th-7th)
We explore how and why Michelle began publishing, looking back at how the Australian aesthetics industry has evolved over 25 years. We also learn about Bella Media's two newest projects, 'The Black Book' and 'Aesthetic Advisor'.
00:00 Introduction 01:04 Meet Michelle Kearney 05:59 Launching the First Cosmetic Surgery Publications Pre-Internet 10:56 Facing Criticism and Advocating for Patient Education 18:27 Empowerment, Choice and the Role of Media in Aesthetics 26:25 The Rise of Men in Aesthetic Treatments and Market Shifts 33:29 Transition From Print to Digital and Expanding Global Reach 41:37 Building an Independent Voice in a Politicized Industry 48:53 Patient Safety, Industry Tensions and Professional Responsibility 52:09 The Growth of Nurse Injectors and Changing Workforce Dynamics 59:04 Why Support Networks and Peer Collaboration Matter 01:07:16 Telehealth, Prescribing and the Future of Remote Care 01:14:29 Technology, Imaging and Expectations for Modern Practice 01:21:52 The Black Book Resource and Device Due Diligence 01:28:35 Creating Cosmeticon and the Importance of Industry Networking 01:37:03 Planning Conferences During COVID and Adapting to Change 01:44:12 The Value of Community, Education and Collaboration 01:51:20 Future Trends in Body Contouring and Aesthetic Innovation 01:58:10 Final Thoughts and How to Connect With Bella Media