Ep 109 The Beauty Of The World (Chapter 3): Sweden & European patients | Dr Iman Nurlin

Episode 109 hosts Dr Iman Nurlin (Cosmetic Physician from Örebro, Sweden)

This is the fourth chapter of our miniseries, 'The Beauty Of The World'. (Please also listen to episodes 102, 107, 113, 118, 224 and 321 for our other episodes and regions of the world)

In these episodes we host globally-renowned key opinion leaders to discuss their own regions beauty standards, aesthetic trends and the injectable market in their part of the world. We'll aim to understand what people find attractive, what influences this and celebrate the similarities and amazing differences amongst peoples faces and skin tones.

Iman is a leading cosmetic physician who emigrated to Sweden over 30 years ago from Ethiopia and we explore the beauty ideals and influences on Scandanavian aesthetics. We also ponder two broader and more difficult to define questions; what do the terms 'European' and 'caucasian' actually mean?

00:00 Introduction 01:04 Meet Dr Iman Nurlin 05:59 From Anesthesiology to Starting an Aesthetic Clinic 10:56 Demographics of Patients in Sweden 18:27 Cultural Diversity and Immigration in Scandinavian Clinics 26:25 How Social Media Shapes Modern Beauty Standards 33:29 Defining Beauty Across Cultures and Ethnicities 41:37 Natural Aesthetics Versus Trend Driven Treatments 48:53 The Problem of Overtreatment and Responsibility of Injectors 52:09 Lip Trends, Facial Balance and Proportion 59:04 Masculine Versus Feminine Facial Features 01:07:16 Male Aesthetic Treatments and Growing Demand 01:14:29 Differences in Aging Across Skin Types and Regions 01:21:52 Size and Growth of the Swedish Aesthetic Market 01:28:35 Regulation Challenges and Who Can Perform Injectables 01:37:03 Training Standards and Education Pathways 01:44:12 Threads, Devices and Treatment Trends 01:51:20 Building a Clinic From Scratch and Early Struggles 01:58:10 Marketing, Networking and Growing a Patient Base 02:03:45 Lessons on Persistence, Reputation and Long Term Success 02:07:30 Final Advice for New Clinic Owners and Wrap Up

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