Inside Aesthetics Ep 112 The Business of Aesthetics & a New Startup Company to Help Clinics & Injectors Connect | Kian Moini
Episode 112 hosts Kian Moini (Founder of 'Cosmetic Recruitment' from Sydney, Australia)
Kian is the son of Babak Moini, the founder of Laser Clinics Australia and follows in his fathers footsteps in aiming to modernise and improve the Australian injectable industry.
Kian went straight into the corporate world from high school, getting an invaluable grounding in the workings of private equity, mergers & acquisitions, business strategy and management consultancy.
We get an insight into the current state of the business side of cosmetic clinics. We first discuss Kian's unique background and education in the cosmetic landscape and how it has evolved - starting with his father's own creation 'Laser Clinics Australia'.
We look at the projected growth of the industry and break down some financial jargon to explain the trends and consequences for clinics to become acquired either through private equity or be listed publicly.
Lastly we explore Kian's new start up company, 'Cosmetic Recruitment' that aims to solve the age old problem of clinics not having the right injector when they need them. Cosmetic Recruitment connects clinics with skilled injectors on a short or longer-term basis on an agreed commission structure.
00:00 Introduction 01:04 Meet Kian Moini 03:25 Growing Up Around Laser Clinics Australia 07:03 Choosing Business Over University 10:59 Early Lessons From Running Failing Cafes 13:31 Turning Around a Hospitality Business 18:27 What Private Equity Actually Is 21:18 How Investors Grow and Scale Clinic Chains 26:25 Why Systems and Processes Increase Business Value 30:08 The Difference Between Income and Exit Value 33:29 Why Founder Led Clinics Can Be Hard to Sell 36:15 Separating Yourself From the Business 40:13 Building a Team and Reducing Risk 42:46 Keeping Staff and Sharing Incentives 47:06 Diversifying Revenue and Services 52:09 Why Time Is Your Most Valuable Asset 01:01:45 The Rise of Solo Injector Clinics 01:08:49 Workforce Shortages and Growing Demand 01:16:38 New Business Models and Flexible Staffing 01:20:09 Launching a Cosmetic Recruitment Startup 01:24:30 How Temporary Injectors Support Clinics 01:28:55 Future Trends in the Aesthetic Workforce 01:32:40 Final Business Lessons and Wrap Up