Inside Aesthetics Ep 104 Innovation in Aesthetics: The SkinCeuticals Custom D.O.S.E Machine | Giuve Balooch
Episode 104 hosts Giuve Balooch (Vice President of L'Oreal's Technology Incubator from Paris. France)
We first get an understanding of what his department does and how his team operates. We hear about some of the incredible technologies he has already brought to the market including the 'Makeup Genius', an augmented reality app for trialing makeup and 'My Skin Track UV', a wearable UV light sensor now stocked by Apple.
Giuve then introduces us to the SkinCeuticals Custom D.O.S.E machine. Taking over a decade to create, this is the world's first device that allows doctors to create personalised and tailored skincare for their patients.
00:00 Introduction 01:04 Meet Giuve Balooch 05:59 Building Innovation Teams Across Beauty and Technology 10:56 From Scientist to Beauty Tech Leader 18:27 Origins of the Beauty Technology Incubator 26:25 Early Innovations Including Virtual Makeup and UV Sensors 33:29 Rise of Personalization in Skincare and Beauty 41:37 Growth of At Home Treatments Versus Professional Care 48:53 Introducing the SkinCeuticals Custom D.O.S.E System 52:09 How the Device Creates Personalized Skincare Formulas 59:04 Working With Dermatologists to Design the System 01:07:16 Training Clinics and Making Technology Simple to Use 01:14:29 Data Collection, Trends and Improving Product Development 01:21:52 Enhancing Patient Experience Through Transparency 01:28:35 Technical Challenges in Building the Device 01:37:03 Patient Feedback and Repurchase Behavior 01:44:12 Clinic Adoption and Integration Into Practice 01:51:20 Pricing, Value and Business Considerations 01:58:10 Measuring Results and Monitoring Skin Progress 02:03:45 Future of Personalization, AI and Data Driven Skincare 02:07:30 Innovation Mindset and Final Thoughts
This episode of the podcast was brought to you by Skinceuticals, the number one medical aesthetics skincare brand worldwide.
Visit the SkinCeuticals website: www.skinceuticals.com.au
Visit the Custom D.O.S.E website: https://www.skinceuticals.com.au/article/landing-custom-dose-2020/a6063.aspx