The UnNoticed Entrepreneur

Get Noticed! Send a text.If you are seeking meaningful work, you'll love this podcast in conversation with Tim Olaore‼️Mr. Meaningful Work‼️ is a leader in Leadership Development and connects employees, entrepreneurs and enthusiasts to meaningful work principles that make sense. We discuss how to Tim is producing content and deveeloping a community as a side hustle with 100% support from his employer, Adventist Health. Tim is in California and is building his community in America but there are many technical lessons to learn for anyone using podcasting as part of their marketing strategy.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.I share lessons which I have learnt from producing 280 podcast episodes, and reaching my own first milestone of 10,000 downloads. It's not the biggest nor most successful podcast but it's mine, and I think some of these considerations may help you if you are exploring podcasting to promote your course. 1. Platform - I use buzzsprout.2. Duration - I keep mine to sub 20 mins3. Distribution - how to leverage the content4. Audience - where they are and on what devices do they listen5. Costs - kit (I use Røde NT, Beats, Descript, Hindenburg) Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.I share a strategy you can use to get your news into a national media outlet. I share a case of a press release we've written for an animal welfare group taking on large corporations which are selling caged eggs in Singapore; from a release which was considered too libelous for the newswires to run it into a story which was on Channel News Asia,  Singapore News Live and social media within a week.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.There are over 8,000 martech platforms, so it's important to think about these 4 key points before integrating emerging platforms into a legacy communications structure.  I share here on the interplay of audience, platforms and content and the need to determine the objectives of the communication. I share examples of Tesla and Singapore Airlines, and mention a number of technologies which I've already covered in earlier podcasts including:bonjorogathervoicesvimeocontentsamurai - now Vidnamiclicksend & twilioSupport the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Send me your questions - this one came from a marketing director in Australia who is looking at how to blend traditional with digital communications. I share my strategic approach here, and explain how these factors can all weigh on the decision.Digital - speed, universality, attributionTraditional - authority, perspective, circulationAudience - internal, partners, externalOutcomes sought & formula's to be applied.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Virtual press briefings can save you time and money and still get the same results as an in person briefing but you need to take into account the relationship that you want to build with the media, just as much as the information that you want to share. In this podcast I talk about how we are preparing for a virtual press briefing in Singapore with video from around Asia to talk with our client who is based in Dubai about the $1 million water awards. I talk about how we will make the recipients of the Awards into the real story, about the kind of digital assets that we will prepare, and even the innovative media invitation which we created which may be an idea for you if you are planning on inviting Media to hear your story. I mention using Descript, Prowly and Bonjoro.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Where can we find light in this never-ending shade? This will become a phrase etched in everyone's mind as the counterpoint to the Biden inauguration, and the amazing display of eloquence and presence by the poet laureat Amanda Gorman. However, there was a lot more going on that day including the placement of 192,00 flags representing all 56 American states and territories. This episode includes a recording of "The Hill We Climb" which when heard rather than watched is all the more impactful. I share this because firstly it comes as a massive relief to have inspiration from the other side of the pond instead of consternation, but also because it gives great guidance to everyone about the power of words, symbols and the need to let new generations articulate the future vision whilst older leaders play the role of mentors and facilitators. This is exactly what we talk about in the SPEAK|pr program.Here is a transcript of her inaugural poem, “The Hill We Climb.”When day comes we ask ourselves,Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.We've been trying out the NewoldStamp application and as it is our VA in the Philippines who has been doing the implementation, I invited her onto the show to discuss the ease of implementation, the cool features like the analytics and why the customer service is a 5/5.Listen and decide for yourself, as certainly auto signatures are a must. Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text. If you are anything like me then LinkedIn is a love|hate thing; I need but it drains my time. Guillaume Portalier, co-founder of Prospectin shares how his start-up can automate lead generation without risking being delisted by LinkedIn. They are pretty smart as they set maximum daily action quotas (between 80 and 100 for connection requests and follows, between 120 and 150 for messages and between 160 and 200 for profile visits), once these quotas are reached, your actions are no longer sent, until your quotas reset the next day. We talk about how automation can allow outreach without exhaustion, use of templates and how LinkedIn can be 10x more impactful than traditional email. Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Listen to Charlie Sampson talk about the #1 lesson he's learnt after 30 years running ad agencies including Saatchi & Saatchi China. This was my first ever podcast, now just trying Descript to repurpose my first ever podcast into episode 271! You'll be reassured by Charlie's wisdom and blown away by this visual audio editing platform.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/