How our PR team used the impact of caged eggs on Salmonella to win coverage on Channel News Asia for this NGO in Singapore

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I share a strategy you can use to get your news into a national media outlet. I share a case of a press release we've written for an animal welfare group taking on large corporations which are selling caged eggs in Singapore; from a release which was considered too libelous for the newswires to run it into a story which was on Channel News Asia,  Singapore News Live and social media within a week.

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