4 key points to consider before you integrate emerging technologies into your traditional marketing platforms to ensure successful communications.

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There are over 8,000 martech platforms, so it's important to think about these 4 key points before integrating emerging platforms into a legacy communications structure.  I share here on the interplay of audience, platforms and content and the need to determine the objectives of the communication. I share examples of Tesla and Singapore Airlines, and mention a number of technologies which I've already covered in earlier podcasts including:

bonjoro
gathervoices
vimeo
contentsamurai - now Vidnami
clicksend & twilio

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