The UnNoticed Entrepreneur

Get Noticed! Send a text.In this episode I talk about the best way to get coverage is by talking about the people who benefit from what the organization does for them. In this episode explain the work my team at EASTWEST PR are doing for the Global Water Awards funded from Dubai, and the benefits the Singapore company Liquinex has drawn from being a winner in 2019. Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Newoldstamp has been installed now for 30 days and I discuss how we managed the integration and the surprising statistics about the impression that one person can make just by using an auto signature solution.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Why aren't all entrepreneurs a success when it's clear that they could be? Because they haven't read the new book by John Lee Dumas. JLD is the host of Entrepreneurs on Fire, an award winning podcast where he interviews inspiring Entrepreneurs who are truly ON FIRE. With over 3000 episodes, 1 million + listens a month, and seven-figures of annual revenue, JLD is a proven entrepreneur who knows entrepreneurs. JLD is just about to launch his new publication which is listed here UncommonSuccessBook He talks us through the first 3 chapters of the "Common Path to Uncommon Success", his views on who makes it as an entrepreneur, and the role of philanthropy in his life.His 272 page book with elegant cover is available for pre-order on Amazon and has a Kindle version which saves trees at the same time as lighting your entrepreneurial fire. I pre-ordered 12 and will be offering those as prizes when they come out in March. Check out his amazing pre-order offers...Puerto Rico sounds like just the lock down getaway we could all do with not least as JLD has a stunning pool overlooking the ocean!  Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Dr Shelley James hosted a panel with a group of 11-13 year olds to give feedback on her recent edumercials about the impact of natural light on wellbeing. I sat in and was taken aback by their insight and candour, but also share here what they taught us about the importance of taking into account some simple truths about what we share and how we share it; regardless of the age of the audience.I mention recording and editing the podcast on Descript. I have to say I still can't quite believe what I am seeing as I edit text and the audio track is simultaneously edited...one has to see it to realize it's really doing this. Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Like his policies or not, Donald Trump has given a masterclass on public perception management which holds lessons for all business owners. I use the SPEAK|pr framework to interpret the actions of this billionaire NY property developer who managed to build a following which would storm the US Capitol buildings on the 6th November. I break down how Trump and his cohort took a leaf out of Joseph Goebbels,   master orator and propagandist generally accounted responsible for presenting a favourable image of the Nazi regime to the German people.However, his process and approach can be a model not least the power of owned media. I try not to be political just analytical, so that we can learn from Trump how he built a following around a cause; some of the best practices should be used to undo the damage done to the fabric of the nation but also the reputation of America worldwide. Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.In this episode, Sonali  Nair shares the three key features of a virtual tradeshow platform that you want to insist on before committing to any technology application, and the five strategy boards that your business should develop prior to launching any virtual event. Sonali Nair  CMP, DES, HMCC,  is the Manager - Digital Events & Global Campaigns digital events at OpenText. With over 2,000 hours of online events experience, she  shares her personal views on using ON24 and how she helped to organize an online spelling test for children during lockdown.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.We are now subjecting our children to intense stress by ignoring the picture superiority effect, and we can do something about it. The PSE says "Items studied as pictures are better remembered than items studied as words even when test items are presented as words." Then why am I receiving all my 11 year old daughters' home school instructions as long form bullet pointed list which an 11-year-old is supposed to both understand and comply with and finally to be motivated by.In this episode I invoke Wiio's law of miscommunication,  and urge everyone to start to send information in the format that the audience is going to find most appealing; and to an 11 year old that's got to be moving images! It's not much different for the big kids who are working from home also using MS Teams.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.The best way to be heard is to answer someone else’s question. You can do this by checking on google key word but there are specialist tools which will do much more. They analyse your existing content and tell you which topics you can extend your content to, and most importantly they can tell you what topics are trending and the exact questions which people want answered so that you can help them.I mention a few tools in this podcast:http://www.topicseed.comhttp://www.answerthepublic.comhttp://www.questions.ninjaSupport the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.When it came to making videos which will have a short shelf life, need to be high impact, and educate kids about how light affects their wellbeing, I turned to Lumen5. It's is a video creation software that helps marketers, publishers, and brands create video content in a breeze, without any technical expertise. In this episode I talk about the key features that I am using to develop these edumercials with Dr Shelley James, (She's my sister), and how short form video can be cost effective and with this technology produced at scale and at speed.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.The South African pilot who took 11 year old daughter for a flight today said his business would take off if I left a review on TripAdvisor. Every month, 456 million people – about one in every 16 people on earth – visit some tentacle of TripAdvisor.com to plan or assess a trip. Whilst there are fake reviews, it's a key site for businesses of all sizes including the Great Western Airports, to get personal recommendations.  And it makes a differnce - March 2015 study by Medallia on TripAdvisor shows that accommodations that respond to more than 50% of social media reviews grow occupancy rates at more than twice the rate of properties that tend to ignore reviews. The research shows that responding to more than 50% of reviews correlates with 6.8 percentage points growth in occupancy rate.So of course I left a review, and so can you to support your favourite venue or show, but if you have a business subject to reviews, the research shows it's important to address them quickly.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/