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The best way to be heard is to answer someone else’s question. You can do this by checking on google key word but there are specialist tools which will do much more. They analyse your existing content and tell you which topics you can extend your content to, and most importantly they can tell you what topics are trending and the exact questions which people want answered so that you can help them.

I mention a few tools in this podcast:

http://www.topicseed.com

http://www.answerthepublic.com

http://www.questions.ninja

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If you want to be heard, then answer the questions which are important to other people now on the internet using these topics finding tools.