The Selling Show

058: Focus Leads to Success with Theresa French Theresa and David of Do It! Marketing talk about the effectiveness of focus. They discuss why it is better to be specific in your expertise and how a generalist approach could hurt your business. In This Episode, You'll Learn… Having a foundational strategy The 'who' question Focusing on what you solve Why you can't focus on solving multiple types of problems Getting specific with your expertise Always focus on the problem, then the solution I, me, and my – Why this approach is bad How focus can be expensive The obstacles of specification and focus Myths of successful generalists The benefits of a free call with Do It! Marketing Links and Resources Mentioned in This Episode Watch the full Facebook Live video

057: Real Deal Book Publishing with Annalisa Parent­­ Annalisa Parent is an accomplished writer with her first poem published at the age of 10. Annalisa went on to graduate from Middlebury College's English Department and Creative Writing program and currently teaches writing across the country. Annalisa gives us a sneak preview on the process of working with her as an author and her upcoming Business Celebrity Summit event on February 9th! She also shares some tips on successfully publishing a good book. In This Episode, You'll Learn… Getting into publishing How she grew the business Working with Annalisa as an author If you build it, they will come…not really What it takes for an author to get a good book published How much expertise you should share in your book Typical size of a book You do not need a book, you need a GOOD book Putting together a demo reel prematurely Opening the door to people who are right for you Build your tribe before building your tent Being genuinely present The Business Celebrity Summit Links and Resources Mentioned in This Episode Laurel Elite Books Annalisa's Website

056: Boring Presentations with Mary Foley Mary is the author of three books, a popular national speaker, and former co-host of the Girlfriend We Gotta Talk! radio show. Her latest book, Live Like Your Nail Color, Even If You Have Naked Nails became an instant Amazon bestseller. Mary inspires women with practical advice to create sanity for their lives and confidence for their careers - all while having a bit of fun! Mary and David talk about the best ways to prevent yourself from giving a boring presentation. Some of these ways include how you acquire your content, utilizing technology, and more. In This Episode, You'll Learn… Speed bumps speakers will run into when switching up their presentation Let the audience create content Technology - A potential threat to speakers and experts Preparing for AI takeover Use fewer points of info and more ways to interact with those points Utilizing technology effectively in improving your presentation A speaker's job is not to give information, but to give insight Links and Resources Mentioned in This Episode Mary's Website

055: Connectivity in Business with Nick Night Nick Night is the CEO of Revizzit, a streaming content delivery platform that helps you connect with your target audience and provide them with engaging digital content! Nick and David discuss the current landscape of client relations with digital media and the best ways you can continue to grow and maintain these relationships. In This Episode, You'll Learn… The loss of courtesy within digital communication No one buys a product, they buy a promise Where we go wrong with handling relationships over digital communication Loyalty rewards and why you should be offering them Don't just be a better sales person, be a better person Replace customer service with concierge The importance of exclusivity Links and Resources Mentioned in This Episode Revizzit

054: Social Media Management with Rachel Pedersen Rachel Pederson is a social Media Strategist who specializes in creating and implementing intense social media strategies for a strong result. Rachel helps entrepreneurs grow their business with social media and shows them how to become successful social media managers! Facebook, Instagram, Twitter, Snapchat, Pinterest, etc.. Rachel and David go through the best practices of effectively managing your social media presence on all of these platforms and more! In This Episode, You'll Learn… Becoming the "Queen of Social Media" Why you should embrace the competition Tips to building your social media group audience Make it less about you and more about your audience How Rachel's matchmaking service works The viral wedding ring post Personal and professional social media Tips on utilizing Facebook, Instagram, Twitter, Snapchat When to determine an idea as a failure Why you should reach out to influencers Automating your social media When it is best to pursue podcast The relevance of blogging Links and Resources Mentioned in This Episode Rachel's Website

053: Fireside Chat About the Business of Speaking with Mark Sanborn Mark Sanborn, CSP, CPAE, is president of Sanborn & Associates, Inc., an idea studio dedicated to developing leaders in business and in life. Mark is an international bestselling author, keynote leadership speaker and noted expert on team building, customer service and change. Mark shares his insight of 30+ years in the business from working in multiple markets to producing content and offers some much sought after advice for newcomers in the speaking realm! In This Episode, You'll Learn… Mark on the speaking industry – Past, present, and future Effectively diversifying within the business Maintaining brand consistency throughout a transition How 'The Five Friends' were formed Mark's roles in Speakers' Roundtable and Mastermind groups The importance and easy of creating video content Finding the right fit in an association or Mastermind group Separating opportunities from distractions When to determine an idea as a failure Advice to newcomers on having a personal message and developing relevance within your market What buyers really want from a speaker Links and Resources Mentioned in This Episode Mark's Website

052: Books and Courses for Experts with Pat Iyer Pat Iyer MSN RN LNCC is a professional speaker, editor and author. Pat's publishing career began in 1980 when she met a woman whose husband's beating left her paralyzed. To answer the question of "Why did she stay with him" Pat wrote her class paper on battered women. At the encouragement of her graduate school professor, she turned the paper into her first article. Since then, Pat has written or edited over 800 books, case studies, articles, online courses or chapters. Pat shares her journey of getting into writing, editing, and legal nurse consultation. Including her experience with writing her first article to co-authoring, working as a freelance editor, and creating a business of networking between attorneys and expert witnesses. In This Episode, You'll Learn… How she published her first article How Pat's networking business works Thoughts on being a 'serial entrepreneur' Using a ghost writer Writing like you speak – the right way to go? Editing between a freelancer or in-house at your publishing company Creating an online course from your book or vice versa Links and Resources Mentioned in This Episode editingmybook.com Pat's website

051: Build Your Community with Yifat Cohen An Engagement Maven, Yifat Cohen is a visionary. A muse. The architect behind generating a quarter of a million dollar in just 10 days with hangouts. A Growth Hacker specializing in community building, gamifying live engagements and cultivating brand evangelists. She also loves speaking, strategizing and sharing her 4 min. solutions with anyone possessing a great sense of humor. Yifat and David talk about the most effective ways to create and retain engagement from your audience through building a community of peers. They also discuss the best platforms to host your communities and how she uses her show "I'm That Geek" to engage with her audience. In This Episode, You'll Learn… Yifat's beginnings with the launch of Google + How she gained early access to Google Hangouts Air The benefits of creating a community Having a show on Google Hangouts Difference between passive viewing and active participation 'Rented property' and why you shouldn't rely on them to build maintain your community Starting on a public platform (Facebook, LinkedIn, etc..) and moving to your own real estate (website, blog, etc.…) Why you should prioritize community over content Difference between community and fan club Links and Resources Mentioned in This Episode I'm That Geek website

050: Self-Publishing Fireside Chat with Alfred Poor Alfred Poor has made a career out of making complex concepts accessible to people so that they can put them to practical use. He is an experienced speaker and trainer. He offers a range of speaking programs for colleges, corporate clients, and small businesses. He also is freelance writer with thousands of columns and reviews to his credit, as well as more than a dozen books. He is available for writing assignments with online and print publications, as well as for white paper projects for individual clients. The Speaking Show wraps up 2018 with an informative chat featuring Alfred Poor! Alfred and David discuss the best practices of successfully selling your books, how the landscape of publishing has changed over the years, and breaks down the process of getting a contract with a publisher. In This Episode, You'll Learn… Writing on the first HP LaserJet Printer Publishing in the late 80's and early 90's Getting paid NOT to write a book How a book contract with a publisher works Problems with the royalty system Advances don't sell books Why it can be hard to come by an advance Why there are less perks from publishing companies today Problems with Legacy publishing Self-publishing Using a book coach Why Alfred releases his books in hard cover print only You don't need a book, you need a book strategy The truth about Amazon Bestsellers Links and Resources Mentioned in This Episode Alfred's Website com com Email: apoor@verizon.com

049: How to Play the Long Game and Win with Tami Evans Tami is an energetic and thought-provoking communicator and performer, with extensive background in both corporate and independent environments. She holds a Master of Fine Arts degree and Bachelor's degrees in Broadcasting Communications, and Theatre. She has CTI coaching training, and firmly believes laughter is a vital part of learning and living. Tami takes us through her journey from a soap opera actress to entering the speaking world and what moves she has made to create and maintain relationships among her peers and clients! In This Episode, You'll Learn… Tami's early career Getting into the speaking business Presenting existing tools in her own unique way Transition from training to keynotes Narrowing down content for keynotes Make room for attendees to be the star of the show Be sellable, be seen, and be solo Think of bureaus as a 'who' not a 'what' Spend the amount you want to make on your video Communicate with you're A/V team Speaking leads to speaking Be your own bureau Links and Resources Mentioned in This Episode Tami's Website Tami's Book: 'Half Full of It'