058: Focus Leads to Success with Theresa French
Theresa and David of Do It! Marketing talk about the effectiveness of focus. They discuss why it is better to be specific in your expertise and how a generalist approach could hurt your business.
In This Episode, You'll Learn…
- Having a foundational strategy
- The 'who' question
- Focusing on what you solve
- Why you can't focus on solving multiple types of problems
- Getting specific with your expertise
- Always focus on the problem, then the solution
- I, me, and my – Why this approach is bad
- How focus can be expensive
- The obstacles of specification and focus
- Myths of successful generalists
- The benefits of a free call with Do It! Marketing
Links and Resources Mentioned in This Episode