The Selling Show

Christine Cashen delivers a fast-paced, hilarious program with useful content that makes her a sought-after speaker worldwide. For more than 20 years, she has jazzed an amazing variety of audiences throughout the United States, Canada, South Africa, and Australia. Christine is an authority on sparking innovative ideas, handling conflict, reducing stress and energizing employees. Before hitting the speaking scene, Christine was a university admissions officer, corporate trainer, and broadcaster. Christine holds a Bachelors Degree in Communication and a Masters Degree in Adult Education. She is a member of the National Speakers Association and is a Certified Speaking Professional (CSP). Christine talks about how she went from running day-long training and consulting sessions to one-hour keynotes on the big stage! How does she compact all of that expertise into such a short amount of time? How does she choose her topics for these keynotes? You'll find all of that and also a new top secret segment she's been working on!

Gregory is the author of two Amazon bestsellers: Brand Identity Breakthrough and Travel as Transformation. His podcast, Uncomfortable Conversations with Gregory, taps into the core of people's conceptions of self. He helps entrepreneurs prepare complex value messages across many mediums, and offers unconventional lifestyle coaching and brand identity consultancy for impassioned individuals. In his free time, Gregory kidnaps felines from streets around the world and bathes them in his sink before passing them along to strangers. Lots of tasteful tidbits are featured in this episode for those who are aspiring authors or who are looking to self-publish. Gregory breaks down the better practices and offers tips on the processes of writing, publishing, and selling a book!

066: Facilitated Leadership with Eddie Turner Eddie is a C-Suite Network Advisor, a professional speaker and a national media commentator who holds international certifications as a trainer, facilitator, and coach. He is an alumnus of Northwestern University where he studied Leadership and Organization Behavior and of the John F. Kennedy School of Government at Harvard University where he completed the "Art and Practice of Leadership Development" executive education program. Eddie is a member of the global network of Harvard educated Adaptive Leadership practitioners in the Adaptive Leadership Network. Eddie and David discuss his path of escaping the IT typecast, developing emerging leaders, the benefits of facilitation, and debunking the myths of imposter syndrome. Eddie also shares how he brought together the content for his book, "140 Simple Messages to Guide Emerging Leaders". In This Episode, You'll Learn… Eddie's backstory From developing C-level leaders to emerging leaders The myths of 'imposter syndrome' The magic of facilitation Increasing impact in less time Putting together the 140 Simple Messages to Guide Emerging Leaders Sorting through the noise on social Marketing directly to corporations or via associations Links and Resources Mentioned in This Episode Eddie's Website Get Eddie's book: "140 Simple Messages to Guide Emerging Leaders"

065: Negotiating for Speakers with Theresa French In this episode, David and Theresa hand deliver you a cheat sheet to negotiating for your business and steer you away from tactics that can hurt your business and get you stuck in the low-level chase from gig to gig. In This Episode, You'll Learn… Negotiating vs. Bargaining Negotiating does not mean less Negotiating up and negotiating down Make an upsell menu …and what else? Diagnosis, prescription, treatment, and outcome Everything has a value Links and Resources Mentioned in This Episode Book a call with Do It! Marketing

064: Keynote Mastery with Eric Chester Eric Chester is a trusted source in the global dialogue on employee engagement, workplace culture, and the emerging generation. And he isn't some Johnny-Come-Lately to this important conversation. Since 1986, Eric's been in the trenches researching, studying, speaking and writing about these topics. Eric joins David in discussing the do's and don'ts of keynote presentations. A must listen for those who are aspiring keynote presenters or are just looking for ways to refresh your presentation! In This Episode, You'll Learn… The problem with keynotes What to do when starting a keynote from scratch What is a keynote? Timing your presentation 'Auditioning' your content Conducting research on determining content Customizing your content Avoiding fluff in your presentation To use or not use slides? Links and Resources Mentioned in This Episode Eric's Website

063: Standing Out Online with Kate Paine Kate Paine has a knack for finding and extracting a unique personal story out of you, whether you think you have one or not! Kate talks with David about how she finds your personal story, what a personal brand really is, and gives us a few tips on increasing visibility online, especially with LinkedIn! In This Episode, You'll Learn… Kate's career beginnings Oversights and mistakes people make with their online presence 'The Interview': How Kate finds your personal story 3 Building Blocks to boost your online presence Two things you should have on your LinkedIn profile Utilizing LinkedIn features Things to know about your personal brand Links and Resources Mentioned in This Episode Kate's LinkedIn Profile Kate's Website

062: Niche Domination with Alan Berg Alan Berg, CSP, chats with David on how he found success through dominating the wedding business niche and the its sub niches. Alan tells us why promoting yourself as an expert of specificity can really open more doors than that of a generalist. In This Episode, You'll Learn… How Alan got into the wedding industry Why he chose to narrow his business down to the wedding industry Leaving behind your previous industry Finding your niche Watch, do, then teach Finding and marketing your sub-niches The impact of international testimonials Links and Resources Mentioned in This Episode Alan's Website

061: I Wish Someone Had Told Me with Brad Montgomery Brad teaches people how to use happiness to boost productivity, creativity, innovation & profits. He turns typical meetings into transformational events using, the power of happiness. Oh, and he's pretty funny. Brad has transformed audiences in all 50 states and on four continents. His clients include Microsoft, Verizon, the FBI (yes, that FBI) the CIA (yes, that CIA) and the IRS (where he withheld 30% of his best strategies.) Brad specializes in using humor, interactivity, sound, music and visuals to ignite audiences so that they can use happiness as a tool to improve their lives and their jobs. In this episode, Brad tells David some of the many things he wishes he had done differently with his business. From investing in marketing to accepting help sooner, even down to whether or not he should've gotten an office! In This Episode, You'll Learn… Brad's beginnings His transition from magician to speaker Why he wishes he invested more in marketing Having a protective ego The cringe factor Allowing yourself to accept help The benefits of trading peer reviews To have an office or home office? Peer pressure at NSA Know the game you're playing Links and Resources Mentioned in This Episode Brad's Website

060: The Future of Conferences with Sarah Michel Sarah is the 'Wonder Woman of Networking" at Velvet Chainsaw Consulting. She helps clients weave in peer-to-peer interactions throughout the conference experience, designing receptions and facilitating sessions, and helps clients deliver in their networking promise! Sarah shares what she sees is the cause of casualties in annual conferences, what the speaker's role is in enhancing a conference experience, and what to expect in millennial attendance. In This Episode, You'll Learn… How Velvet Chainsaw got its name Sarah's role in Velvet Chainsaw What 'Connexity' is Creating plan serendipity Adding more experiential elements to your event 5 things that kill annual conferences Links and Resources Mentioned in This Episode Velvet Chainsaw Website Brain Candy References

059: Build Your Consulting Business with David A. Fields David A. Fields started his career in marketing for GlaxoSmithKline before jumping into consulting at a boutique firm. David then co-founded Ascendant Consulting where he developed his "general contractor" model where he focuses on overall quality and relationship management for each project. David and David dive into the business of consulting and how to be specific yet broad with your expertise. David also gives insight on any professional speaker or expert trying to get into the consulting business. In This Episode, You'll Learn… Shifting from expert to consultant Two things that are the core of consulting The advantages of having speaking experience when pursuing consulting Three things a consultant can do to create value How David built his consulting business Following the market Generalist vs. Specialist The Solo Practice Accelerator event Transition from corporate to solo Inbound and outbound outreach Where cold outreach can be effective David's favorite premises to initiating conversations with prospects Links and Resources Mentioned in This Episode David's Website David's Cool Friends Link