Into The Wild

Hey you wild women! My guest today is Natalie Davison. Natalie is from Moncton, New Brunswick, and is a brand therapist, marketing educator, professional speaker, and co-founder of Marrow Marketing. She's also a mother, burgeoning TikTok sensation, and advocate for honesty in life and business. Natalie's approach to marketing is dynamic, optimistic and honest. With Marrow Marketing, her goal is to paint a picture of what is possible without shying away from the facts of the industry; in 2020 brands cannot escape their own truths. In This Episode, You Will Learn About: Non-conformity and following your own path Why you should test and study platforms for marketing success Having the courage to understand what aligns with you and your brand Playing a role vs. showing up as yourself in your career: Why you need to be yourself to allow creativity The business of marketing: Getting humans to take an action Building equity with your client base through honest relationships The importance of experimentation in marketing: Going to where your customers could be The necessity of building safety for your end users within platforms "Nice is a peacekeeper, honest is a peacemaker.": Prioritize impact over niceness The value of experience and age when choosing to be yourself The difficulties of time management Success isn't the same for everyone. Take advice from those who have lived the way you aim to The journey to creating Marrow Marketing The importance of having a visionary and an integrator: How the two roles balance each other Having the courage to fire clients Mapping what is important to you and your business Being yourself to attract the clients you want to work with The importance of respecting no from your clients Marketing during a pandemic: Why you still have to and why it's ok Balancing work and life by promoting honesty and what brings joy Resources: Website: Marrow Marketing Instagram: Marrow Marketing Facebook: Marrow Marketing Programs: Marketing Lab Natalie on TikTok: @natdavison Public Shout Outs: Rocket Fuel by Gino Wickman and Mark C. Winters Be.live Tv What it means to be a WILD woman: "Someone who has the courage to stand in the discomfort of others when that discomfort is caused by being herself.'"~ Natalie Davison --- Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego. She's a mom to Irish Twins (not planned), a published author, and a drummer. Rate, review, and subscribe on Apple Podcast "I love Into The Wild, and think it's the best thing since sliced bread." <-- If that sounds like something you might say, then leave a rating and review for my show today! By having a good rating, it helps me reach more ambitious women who are aching to start their dream business but don't know how. Click here, scroll to the bottom, tap, and rate -- 5 stars will do -- and select "Write a Review." Make sure to highlight your favorite bits, and I'll be sure to give some public shoutouts! Don't forget to SUBSCRIBE! Follow me on social media @renee_warren and @we.wild.women and check out www.wewildwomen.com.

Hey you wild women! My guest today is Liz Germain, a top expert in video and YouTube marketing. She has generated over a hundred million organic views and tens of thousands of leads for online businesses using YouTube, and has excellent taste in taco's and fashion. After creating the YouTube channel Super Sister Fitness, Liz started the Video Growth Course & Vidfluence Academy. She helps people set up video automation systems that use YouTube to increase their passive income and 10x their impact online via YouTube SEO, brand omnipresence, and YouTube paid advertising. In This Episode, You Will Learn About: The cost of inaction and why it outweighs the return on investment How her sister leaving Super Sister Fitness led to her current career The way lack of tech skills hinders starting a business The important way tech advancements aid business start-ups Why you should always have a plan B and C working in the background The necessity of diversifying revenue streams Knowing your value: Why you need to re-examine your pricing The importance of the end-user experience From Instagram to YouTube: How Liz analyzed data to focus on engagement and conversion Success stories from Liz' clients YouTube is a search engine: The necessity of keyword optimization and how to do it Vanity metrics vs. leads: Which is most important and why How brick and mortar stores can leverage YouTube for marketing Creating a digital help library of edutainment content to get found on Google Conquering tech fears Phone filming tips The importance of investing in audio equipment before anything else Overcoming camera shyness Outsourcing to maintain work/life balance The importance of documenting systems and processes Resources: Website: Vidfluence Pros About Liz: Liz Germain Book a call with Liz: Liz Can Help Instagram: Liz Germain Facebook: YouTube VIPs Public Shout outs: Kartra CRM Diva Ring Light What it means to be a WILD woman: "Anytime I can reconnect and get away from the internet world. Re-wilding myself in that way is essential to my mental health." ~ Liz Germain

Beth Canon started her first business, a Stretch-n-Grow International franchise in 1999, and quickly grew it to become the largest, most successful affiliate across the globe. She is the appointed Chairwoman of the Champion Child Advisory Board, author, and developer of the Youth Fitness Instructor Certification Program, and the Director of Corporate Training for Stretch-n-Grow International – the world's leading enrichment program provider for childcare centers throughout the world. She began teaching fitness classes right out of high school and holds six nationally recognized certifications in group fitness training, a 200-hour RYT-registered yoga teacher certification, and is a Master level Trainer registered with the Texas Early Childhood Professional Development System. In addition to her many years in the fitness and health industry, Beth holds a Bachelor's Degree from the University of Texas at Arlington and is certified by the state of Texas as a classroom teacher. Prior to her career in the private sector, she was a classroom teacher. She also serves on the Women's Ministry Leadership team at her church. In This Episode, You Will Learn About: How balance was the biggest pain point when she first started In 1999 there were no tools for productivity so she did it all herself Why finding your tribe is so important If you can't get out of it, get into it Why you shouldn't hire a friend Started a business for the freedom to be home with her baby Why she only wanted to make $1k/mo You need a friend that will help you through the bad days, who are encouraging and can help you fix this Why balance is an illusion How to harness an opportunity in the marketplace and make a business of it Sometimes business is about luck and timing ACT - Acceptance and Commitment Therapy. Tony Robbins says "life doesn't happen to you, it happens for you." Talk to your customers; what are their needs what problems are they now experiencing? How to grow your email list by helping and offering free advice How to use tech tools to grow your email list Why you need to get in Facebook groups The 5 stages of grief during COVID denial, anger .... the 6th stage of grief: meaning How to work with your significant other Choose intentionality over lack of meaning How Beth is perfectly matched with her husband to be in business together - separating business from personal, separating spaces is important Why you should not partner with a friend (friend first) What it means to be a wild woman: "Just be boldly audacious - be relentless." ~ Beth Cannon -------- Renée Warren​ is an award-winning entrepreneur, a 7-figure business starter, and the founder of ​We Wild Women​, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego. She's a mom to Irish Twins (not planned), a published author, and a drummer. Rate, review, and subscribe on Apple Podcast "I love Into The Wild, and think it's the best thing since sliced bread." <-- If that sounds like something you might say, then leave a rating and review for my show today! By having a good rating, it helps me reach more ambitious women who want to start their dream business. ​Click here​, scroll to the bottom, tap, and rate -- 5 stars will do -- and select "Write a Review." Make sure to highlight your favorite bits, and I'll be sure to give some public shoutouts! Don't forget to ​SUBSCRIBE​. Follow me on social media ​@renee_warren​ + ​@we.wild.women​ and check out www.wewildwomen.com​.

My guest today is Erin Bury. In the decade I have known her, I've watched her grow from a PR/marketing gal to an empowered, successful entrepreneur. She worked at a tech start-up in Toronto before becoming a prolific writer and speaker. She also managed and grew an agency whose revenue she quadrupled in a matter of years before now co-founding her own start-up with her husband. She is the co-founder of Willful, an online estate planning platform that makes it easy for Canadians to create a will in less than 20 minutes. At Willful she's responsible for driving the company's mission to make it easier for Canadians to prepare for and deal with death in a digital age. Erin also keeps business in the family as her other company, The County Wine Tours, offers bicycle tours of Prince Edward County. Her father acts as one of the tour guides. In This Episode, You Will Learn About: How Erin's mother, a fellow marketing guru, has influenced her with great advice like "positivity is a choice" The pressures and obstacles of running a business based on an uncomfortable topic like estate planning Her biggest mistake early on was not understanding the finance and funding side of a start-up Why she recommends getting a business coach, especially for first-time owners Her journey from journalism grad to entrepreneur How Erin started seeing problems as things she could solve instead of leaving them for others The importance of personal branding and how it ties to success Why she believes in providing value to facilitate connections in her networks Learning to lead: leaning into who you are as a person and motivating through empowerment over fear The inherent masculinity of leadership and perceived weakness of empathy Financing your start-up: why it's important to understand investor types for seeking funding Understanding and planning your business model The intimidation factor and how to beat it Why revenue is sexy How Erin and her husband successfully navigate their own 'swim lanes' at the company for a harmonious home and work-life balance Resources: Willful website: Willful The County Wine Tours website: The County Wine Tours Twitter: ​@erinbury LinkedIn: ​Erin Bury Instagram: ​Erin Bury Public shout outs: Venture Deals: Brad Fields What it means to be a WILD woman: "Own your choices, make the decision and get outside your comfort zone." ~ Erin Bury -------- Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego. She's a mom to Irish Twins (not planned), a published author, and a drummer. Rate, review, and subscribe on Apple Podcast "I love Into The Wild, and think it's the best thing since sliced bread." <-- If that sounds like something you might say, then leave a rating and review for my show today! By having a good rating, it helps me reach more ambitious women who are aching to start their dream business but don't know how. Click here, scroll to the bottom, tap, and rate -- 5 stars will do -- and select "Write a Review." Make sure to highlight your favorite bits, and I'll be sure to give some public shoutouts! Don't forget to SUBSCRIBE! Follow me on social media @renee_warren and @we.wild.women and check out www.wewildwomen.com.

HELLLLO YOU WILD LADY! Joining me today is my good friend and fellow wild woman, Kelly Lawson. Several years ago, Kelly walked away from the career she has built up for 11 years. After 7 years of university, two science degrees, and practicing Occupational Therapy for 4 years, she realized it just wasn't her calling and needed a change. She decided to pick up a camera on eBay and follow her heart. That same year she married the man of her dreams who reminds her daily that life is too short to not do what you love. Fast forward one decade and not only has she built a business at Kelly Lawson, she has also built a family. Her work has been published in numerous magazines and she has diversified her strong entrepreneurial spirit to online courses, affiliate marketing, and podcasting. In This Episode, You Will Learn About: How Kelly realized she was in the wrong profession and what steps she took to move on and up Letting go of a full-time job; How and when do you do it? Reframing mistakes as learning opportunities How Kelly used what she loved about running her first business to create the business she dreamt of Imposter Syndrome and going through the motions: Overcoming the devil on your shoulder and putting yourself out there Struggling with fear and learning to manage it for growth How Kelly learned to treat failure as a friend The importance of creating your own goals and focusing on them. It doesn't matter what other people think you want! Confronting your worst-case scenario, if you can name it you can tame it Tips and fundamentals of photography How to leverage photography for your brand and the pictures Kelly suggests every business have The importance of authenticity in photographs and how it creates trust with customers and clients Resources: Learn more: ​kellylawson.ca Instagram: ​Kelly Lawson Podcast: ​https://kellylawson.ca/blog Courses: ​https://kellylawson.ca/learn Public Shoutouts: Everything is Figureoutable: Marie Forleo Trust Agents: Chris Brogan, Julien Smith com Being a wild woman means: "Take action despite all the barriers and roadblocks." ~ Kelly Lawson

Hey you wild women! My guest today is Lisa Zamparo, a Chartered Professional Accountant (CPA) in Toronto who helps female-led start-ups and self-employed women grow their profits and create a sustainable income. Her business, The Wellth Company, is a financial services firm providing tax, bookkeeping, and CFO services designed for the way women work and communicate. Lisa wants everyone to be financially healthy and believes that wellbeing is the ultimate kind of wealth. The business world is shifting more to the idea of the 'conscious capitalist,' allowing for wellbeing to become a focal point for business owners where before it may have been left by the wayside. At The Wellth Company, Lisa works with a team of other female CPAs, bookkeepers, and financial planners to work with you, not over you. Together they strive to empower female entrepreneurs with the knowledge to make their business, and themselves, thrive. In This Episode, You Will Learn About: How she overcame confidence issues and imposter syndrome when starting her business How lack of confidence often gets in the way of women trusting their intuition when it comes to finances The power of making a mistake and learning from it The importance of progress over perfection Whether or not you should incorporate your business How to value yourself and your services Common sticking points such as sales tax and projections The necessity of outsourcing your bookkeeping and accounting Tips for first-time business owners Learning to trust yourself instead of seeking external validation How to fund your business whether you are just starting or expanding What to pinpoint when you are losing money Common mistakes first-time owners make How balancing your creative time with your family life is vital for your success and looks different for everyone Resources: Website: The Wellth Company Company Instagram: The Wellth Company Lisa Zamparo Instagram: Lisa Zamparo Public Shoutouts: Simple Numbers: Greg Crabtree The Energy of Money: Maria Nemeth Ph.D. --- Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego. She's a mom to Irish Twins, a published author, and a drummer. Rate, review, and subscribe on Apple Podcast "I love Into The Wild, and think it's the best thing since sliced bread." <-- If that sounds like something you might say, then leave a rating and review for my show today! By having a good rating, it helps me reach more ambitious women who are aching to start their dream business but don't know how. Click here, scroll to the bottom, tap, and rate -- 5 stars will do -- and select "Write a Review." Make sure to highlight your favorite bits, and I'll be sure to give some public shoutouts! Don't forget to SUBSCRIBE! Follow me on social media @renee_warren and @we.wild.women and check out www.wewildwomen.com.

Hey you wild women! Sylvie Desjardin is the founder of NxCareer and a certified rehabilitation vocational professional (CRVP). She has also worked as an employment counselor with the Government of New Brunswick thanks to her master's degree in guidance counseling. She founded NxCareer to help people discover their most suitable career options. Since the business first began, she has coached more than a thousand clients to find a career that fits their expectations and ambitions. I am so lucky to have her join me on the show today. You might be wondering why a career specialist is suitable for this podcast. I think Sylvie is a perfect fit because your next career move could be starting your own business. Sylvie has even helped me a lot in my own business ever since we first met at one of my masterminds. She's also just the sweetest person. In this episode, we are provided with so much great advice from Sylvie about career paths and the questions we should be asking ourselves before starting a business. We hear about the struggles she faced early on in her entrepreneurial life and why she disagrees with some traditional advice given to people who want to start their own business. In This Episode, You Will Learn About: Sylvie's background and what it was like growing up in New Brunswick, Canada Focusing on getting 1% better each day Dealing with imposter syndrome early in Sylvie's entrepreneurial career The importance of finding your niche and how Sylvie approached this Difficulties faced by not being surrounded by entrepreneurs when starting a business The demand Sylvie saw in her community which inspired her to begin NxCareer What differentiates NxCareer from other similar businesses Questions that Sylvie asks when initially meeting with a client who wants a change Common myths about career transition, backed with some stats Considering the benefits of stepping away from a job that's not fulfilling Why following your passion is not always the best choice Making sure that a new direction will fulfill you and align with your values Steps to take that will optimize networking in a way that helps your business "You have two ears and one mouth, so you should be listening twice as much as you're talking." Finding connections online when you are far away from mentors, which is especially useful during the Covid-19 pandemic. Resources: Learn more about NxCareer: ​https://www.nxcareer.com Sylvie on Instagram: ​https://www.instagram.com/sylvdesj/ NxCareer on Facebook:https://www.facebook.com/NxCareer/ Sylvie on LinkedIn: ​www.linkedin.com/in/sylviedesjardins1 The Profit Foundation Framework: https://www.wewildwomen.com/programs ---- Leave a review! By having a good rating, it helps me reach more ambitious women who are aching to start their dream business but don't know-how. ​ Click here​, scroll to the bottom, tap, and rate -- 5 stars will do -- and select "Write a Review." Make sure to highlight your favorite bits, and I'll be sure to give some public shoutouts! Don't forget to​ SUBSCRIBE! Follow me on social media ​@renee_warren​ and ​@we.wild.women​ and check out www.wewildwomen.com

Hey you wild women! Today I am joined by Sarah Stanley. I connected with Sarah through her impressive marathon and ultra-running background. Sarah used the knowledge she learned from farming, as a sponsored ultra-endurance athlete and health, wellness, and nutrition expert. Sarah runs the bakery 'Hannah Cakes', using her childhood growing up on an organic farm to make delicious treats that are healthy and nourishing too! The products she creates are top 9 allergen-free (no gluten, wheat, soy, dairy, eggs, tree nuts, peanuts, corn, or shellfish). She has run countless marathons and is the author of Live Freely: Six Weeks to Detox Your Mind, Body, Spirit, Money, Home and Life. Not only does she participate in marathons and run her bakery, she also runs her life. Sarah has an almost 2-year-old boy at home, and she involves him in every part of her day. He helps her as she bakes while she teaches him valuable life skills to help him as he grows up. In This Episode, You Will Learn About: How Sarah turned the physicality she learned on the farm into a love of ultra-running Her learning curve when setting up her business Believing in doing what you can with what you have - not everyone has unlimited resources and you should turn what you do have into an advantage How not worrying about perfection and having a 'just do it' attitude leads to creativity Her biggest mistake: Trying to turn a hobby into a job despite the lack of generated income The importance of having flexibility in your mindset Having the courage to admit what does and does not work Leveraging social media to create deeper client connections Avoiding the trappings of platforms like Instagram - success isn't always visual Learning the story behind the name 'Hannah Cakes' and her thoughts on rebranding How the work ethic from her youth translates to her business What kind of substitutes does she use for ingredients? You can bake without eggs! Resources: Website: Happy Hannah Cakes Instagram: ​ Happy Hannah Cakes Book: Live Freely: six weeks to detox your mind, body, spirit, money, home and life -------- By having a good rating, it helps me reach more ambitious women who are aching to start their dream business but don't know-how. ​ Click here​, scroll to the bottom, tap, and rate -- 5 stars will do -- and select "Write a Review." Make sure to highlight your favorite bits, and I'll be sure to give some public shoutouts! Don't forget to​ SUBSCRIBE! Follow me on social media ​@renee_warren​ and ​@we.wild.women​ and check out www.wewildwomen.com/​.

Ciara Foy empowers driven, high-achieving women to take impeccable care of themselves so they can maintain the energy, motivation, and passion it takes to go after their dreams while curating each day and therefore the life, they choose. On her own health journey, Ciara faced and overcame weight gain, burnout, depression, and a self-destructive mindset. She now uses those experiences to help women create room for self-care and get back on track to become their happiest, healthiest selves. When Ciara is not working out of her private practice in downtown Toronto—or spending time with her two daughters—she provides online consultations to women all over the world, from Bay Street to Wall Street, Lebanon to Australia and beyond. Ciara has been featured in ELLE, FLARE, ET Canada, CTV, Best Health Magazine, Canadian Living, Breakfast Television, and Body Rock TV. In This Episode, You Will Learn About: The importance of having the right mindset in all aspects of life How we create our own stress and anxieties within our heads Understanding your stress triggers How sales are the cornerstone to any business - Ciara learned to tailor sales to health and wellness 'Pressure yields diamonds' - the more you fully commit yourself, the greater the return will be Why Ciara feels her biggest mistake was moving too quickly. Not fully understanding the market before she grew her practice lead her to much more stress Scheduling is important. She uses Calendly to make scheduling easier for her and her clients Focusing on working too hard is what is holding many women back. Women often forget to utilize their own genius for success. There is more to being successful than just working hard Self-care is absolutely vital to prevent burnout. You must learn to prioritize yourself and your health Burnout is prevalent amongst successful Type-A women because of competition with men. Women tend to not ask for help or make their needs known in the workplace Stress impacts hormone production. Women often find themselves in an artificial fight or flight response Understanding your hormone production can help to balance everything from diet to exercise Staple foods to prevent burnout The importance of getting enough quality sleep consistently Foundation and treatment using vitamins and supplements Balancing your gut micro-biome Public shout outs: Calendly: https://calendly.com Resources: Learn more: ​https://www.ciarafoy.com Instagram: ​ Ciara Foy Inc. Facebook: ​Empowered by food collective Book: ​Empowered by Food What it means to be a WILD woman: "To live on the edge and to embrace uncertainty." ~ Ciara Foy -------- By having a good rating, it helps me reach more ambitious women who are aching to start their dream business but don't know-how. ​ Click here​, scroll to the bottom, tap, and rate -- 5 stars will do -- and select "Write a Review." Make sure to highlight your favorite bits, and I'll be sure to give some public shoutouts! Don't forget to​ SUBSCRIBE! Follow me on social media ​@renee_warren​ and ​@we.wild.women​ and check out www.wewildwomen.com/​.

Lara McCulloch is an award-winning, results-driven brand positioning expert with over 25 years as a Business Growth Consultant. She teaches businesses how to disrupt their industry and become the only choice instead of one of many. She's advised multinationals like Johnson & Johnson, Kraft, Shell, and Benjamin Moore as well as small businesses around the globe. She travels the world as a keynote speaker and workshop facilitator and has won numerous awards. She graduated from Ivy Business School's Executive Program, but it's the title of Mom that brings her the most pride. When she's not building lego with her son, she's been known to board down active volcanoes, spelunk 16 stories underground, camp in -10 degree temps beside a glacier, bungee jump over a rainforest, swim with sharks and jump from a plane at 15,000 feet. In this episode, you will learn: In the early days, you had to work harder, and later, and longer than anyone especially because you are a woman Most business owners start their business because they love what they do, however when first starting, they typically emulate what already exists Copying what already exists is 'safe,' but it does not differentiate you from the competition Three strategic choices in business: 1) Choose to be the noisemaker, 2) To be the lowcost leader 3) Disruptive Cure: To create a solution in your industry that isn't already being offered, it's a much-needed difference Great branding is about creating an anti-story Companies who thrive have a disruptive cure A great logo is about what it is you want t to evoke A great brand can save your business identity "I found the start of a wave, and I rode it." - Shep Gordon You must understand what customers want and what is next Coming out of COVID, what are people going to want/crave? Focus on that as a stepping stone Typically you need to evolve your brand every few years Build your brand around a story The people you hire are an extension of your brand It's ok to wear a mask if you don't have the confidence yet What it means to be a WILD woman: "Unbridled, untethered woman who makes her own rules and who is unapologetic about what she wants." ~ Lara McCulloch, branding expert -------- Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego. She's a mom to Irish Twins (not planned), a published author, and a drummer. Rate, review, and subscribe on Apple Podcast "I love Into The Wild, and think it's the best thing since sliced bread." <-- If that sounds like something you might say, then leave a rating and review for my show today! By having a good rating, it helps me reach more ambitious women who are aching to start their dream business but don't know-how. Click here, scroll to the bottom, tap, and rate -- 5 stars will do -- and select "Write a Review." Make sure to highlight your favorite bits, and I'll be sure to give some public shoutouts! Don't forget to SUBSCRIBE! Follow me on social media @renee_warren and @we.wild.women and check out www.wewildwomen.com.