Into The Wild 20. Process Then Pivot: Using the stages of grief to shift your business with Beth Cannon
Beth Canon started her first business, a Stretch-n-Grow International franchise in 1999, and quickly grew it to become the largest, most successful affiliate across the globe. She is the appointed Chairwoman of the Champion Child Advisory Board, author, and developer of the Youth Fitness Instructor Certification Program, and the Director of Corporate Training for Stretch-n-Grow International – the world's leading enrichment program provider for childcare centers throughout the world.
She began teaching fitness classes right out of high school and holds six nationally recognized certifications in group fitness training, a 200-hour RYT-registered yoga teacher certification, and is a Master level Trainer registered with the Texas Early Childhood Professional Development System.
In addition to her many years in the fitness and health industry, Beth holds a Bachelor's Degree from the University of Texas at Arlington and is certified by the state of Texas as a classroom teacher.
Prior to her career in the private sector, she was a classroom teacher. She also serves on the Women's Ministry Leadership team at her church.
In This Episode, You Will Learn About:
- How balance was the biggest pain point when she first started
- In 1999 there were no tools for productivity so she did it all herself
- Why finding your tribe is so important
- If you can't get out of it, get into it
- Why you shouldn't hire a friend
- Started a business for the freedom to be home with her baby
- Why she only wanted to make $1k/mo
- You need a friend that will help you through the bad days, who are encouraging and can help you fix this
- Why balance is an illusion
- How to harness an opportunity in the marketplace and make a business of it
- Sometimes business is about luck and timing
- ACT - Acceptance and Commitment Therapy. Tony Robbins says "life doesn't happen to you, it happens for you."
- Talk to your customers; what are their needs what problems are they now experiencing? How to grow your email list by helping and offering free advice
- How to use tech tools to grow your email list
- Why you need to get in Facebook groups
- The 5 stages of grief during COVID denial, anger .... the 6th stage of grief: meaning How to work with your significant other
- Choose intentionality over lack of meaning
- How Beth is perfectly matched with her husband to be in business together - separating business from personal, separating spaces is important
- Why you should not partner with a friend (friend first)
What it means to be a wild woman: "Just be boldly audacious - be relentless." ~ Beth Cannon
-------- Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego.
She's a mom to Irish Twins (not planned), a published author, and a drummer.
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