Into The Wild 22. How to Market Your Small Business with Natalie Davison
Hey you wild women!
My guest today is Natalie Davison. Natalie is from Moncton, New Brunswick, and is a brand therapist, marketing educator, professional speaker, and co-founder of Marrow Marketing. She's also a mother, burgeoning TikTok sensation, and advocate for honesty in life and business.
Natalie's approach to marketing is dynamic, optimistic and honest. With Marrow Marketing, her goal is to paint a picture of what is possible without shying away from the facts of the industry; in 2020 brands cannot escape their own truths.
In This Episode, You Will Learn About:
- Non-conformity and following your own path
- Why you should test and study platforms for marketing success
- Having the courage to understand what aligns with you and your brand
- Playing a role vs. showing up as yourself in your career: Why you need to be yourself to allow creativity
- The business of marketing: Getting humans to take an action
- Building equity with your client base through honest relationships
- The importance of experimentation in marketing: Going to where your customers could be
- The necessity of building safety for your end users within platforms
- "Nice is a peacekeeper, honest is a peacemaker.": Prioritize impact over niceness
- The value of experience and age when choosing to be yourself
- The difficulties of time management
- Success isn't the same for everyone. Take advice from those who have lived the way you aim to
- The journey to creating Marrow Marketing
- The importance of having a visionary and an integrator: How the two roles balance each other
- Having the courage to fire clients
- Mapping what is important to you and your business
- Being yourself to attract the clients you want to work with
- The importance of respecting no from your clients
- Marketing during a pandemic: Why you still have to and why it's ok
- Balancing work and life by promoting honesty and what brings joy
Resources:
- Website: Marrow Marketing
- Instagram: Marrow Marketing
- Facebook: Marrow Marketing
- Programs: Marketing Lab
- Natalie on TikTok: @natdavison
Public Shout Outs:
- Rocket Fuel by Gino Wickman and Mark C. Winters
- Be.live Tv
What it means to be a WILD woman:
"Someone who has the courage to stand in the discomfort of others when that discomfort is caused by being herself.'"~ Natalie Davison
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Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego.
She's a mom to Irish Twins (not planned), a published author, and a drummer.
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