Before The Bestseller

We've had marketers and authors from previous episodes who shared that they did not find value in investing in a PR firm. In this episode, we want to explore further why that came to be the experience of other authors and debunk some of the common misconceptions about PR efforts and PR firms.Today we have Steve Harrison, the co-founder of authorsuccess.com,  who will share his experience being on the other side of the coin and utilizing PR to promote authors.Steve's company has helped successfully promote the books of 15,000 non-fiction authors including Chicken Soup for the Soul and Rich Dad, Poor Dad. Their clients ranged from showing up on Good Morning America, The Today Show, Fox News, ESPN among many others.Tune in to learn from an experienced PR expert how to build your brand. Steve also shares about understanding the media and how you can serve them, finding the best PR firm for your book, and how Robert Kiyosaki worked with them.This episode also shares insight into why authors failed in their PR efforts and the delineation of where the PR firm's work ends and the author's work begins in terms of marketing and promotion.If you want to learn more about Steve and his work, visit https://authorsuccess.com/ and get your free report—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

In this episode, we have the authors of "Go For No" back on the podcast to talk about the strategies and mindset behind how they were able to reach massive success for their book. Currently, they have over 4000+ reviews for Go for No on Amazon and consistently move 600 to 800 physical copies of the book per month.They shared about how intentionally writing the book and focusing on consumption could be the best marketing tool you can do for your book launch and marketing your book. Other key points of the conversation were how to build long-term relationships and focus on bulk selling, how huge the book cover impacts the sales and impressions of the book, the mindset shifts needed to happen to gear yourself up for success, and how long it takes to see the results of your efforts.If you'd like to learn more about their work, check out the link here.—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

In this episode, we have Richard Fenton and Andrea Waltz on the podcast. They are the authors of "Go For No!"--a book that has already sold 500,000 copies to this date and garnered thousands of reviews on Amazon.Richard shares his story on how he came upon the idea for the book, and how he and Andrea was able to encapsulate it in a written format without making the story convoluted and keeping it direct to the point.  We also discuss the main premise of the book on how getting to a yes is a destination and the no is the way to get there, how to take advantage of the 5 levels of failure, and how success cannot be achieved without failure and how you will use this to inspire your team. Next week, Andrea and Richard will be coming back on to discuss how they were able to market and what strategy they had prior and during launch that cleared the path for the book's massive success.If you'd like to learn more about their work, you can find the link to their book here. —Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

Email marketing for authors is one thing we haven't discussed previously on this podcast. This episode is going to change that as we have Matt Treacey--author of Natural Orders and an email marketing expert.With a track record of generating millions of dollars in revenue for small business owners through email marketing, he's the best resource person to walk us through the basics of email marketing all the way to the advanced level.I will also share what email marketing system we have in-house and have Matt share his thoughts on what to do next and how to scale it.As an author, you are going to get solid KPIs to benchmark on, the best practices to prevent turning off your audience with your emails, and practical advice to improve your conversions if you are already running your email marketing campaigns.If you're just starting out, Matt also shares with us what platforms are a good place to build your ecosystem, what to look for, and how you would know when you need to scale.To learn more about Matt Treacey's work, you can find his book here.—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

In this episode, we have Jotham Stein back on the podcast to discuss further how he was able to write a book that sells itself organically.When Jotham started, he had seeded only a few hundred copies and gone from selling 5 to 10 copies per week to over 50 copies per week. What's impressive is that most of these sales come from word-of-mouth and referrals from people who have read his book.To recap, his book "Negotiate Like A CEO" mainly covers how to protect yourself if you're a business owner, investor, or employee. This book is backed by his decades of experience representing clients that did not know how to use their leverage and missed potholes engaging in business.He was able to take his knowledge, expertise, and experience into a word form that made the book engaging, relevant, and practical to virtually almost everyone that has a role or job. It took him 2 years to write the book and in this episode, he goes on to share what was his writing process and the importance of having someone provide meaningful feedback on the work he has done.This is a good listen for authors to glean insight into what are the best ways to give yourself a boost when writing a book and ensure you are able to polish what you have created.To learn more about Jotham Stein and his work, click on this link here.—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

Jotham Stein, a lawyer and author who helps entrepreneurs and executives with contracts and equity. He discusses protecting founders and employees in offer letters, choosing where to incorporate, common contract pitfalls, and how to bounce back after being fired. Short, practical conversations about negotiating protections and recognizing legal risks.

In the previous episode, Leidy Klotz shared with us the concept of his book--Subtract. For this episode,  we're focusing on the successful marketing tactics behind the book's launch and promotion.To give you an idea, Leidy's background focuses on teaching and research. He did not have any following on social media except for his family, friends, and acquaintances. Most of our listeners also come from that background, so in this interview, we're pulling back the curtains on how to successfully market your book from the ground up and where to get the help needed to springboard to your success.Leidy needed to figure out how to market a book without any leverage, the mindset shifts that are needed to focus on marketing and promotion, including how working with a publisher helped versus becoming self-published.He also shared what he found to make the most waves in terms of organically marketing his book, where he focused his energy, and what was his strategy to get picked up by a book agent, how to get blurbs, and how to find a publisher to work with.To learn more about Leidy Klotz and his book, check out this link here.—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

For this episode, we interviewed the author of "Subtract", Leidy Klotz. His book is one that Adam Grant recommends reading.The whole premise of the book talks about how to solve a problem whether it's related to design to corporate business problems. Our initial approach is to add more things and create something new to reinvent the wheel. However, Leidy argues and builds the case in the book that it is actually by subtracting and removing something that allows us to solve the matter better.He goes on to talk about how and why we are hard-wired biologically, socially, and culturally to keep adding more when faced with solving a problem, and how this impacts our daily lives such as the simple things of managing our calendar and to-do listThe discussion had a range of topics starting with personal life, policies, regulation, design, and even finding solutions for the climate crisis we are facing.This is a good listen for you as a book marketer or author if you'd want to look into a  new approach for how you can solve a problem and what steps to take in embracing the complexity first of the issue and then stripping away the things that are not fundamental to the processJoin us back next week to learn how Leidy was able to achieve success for his book.If you'd like to learn further about Leidy's work, check out this link to the book.—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

This is the 2nd episode where we have Doug Evans, author of The Sprout Book. Previously, we discussed the concept of sprouting and its health benefits. Now, we're going to take a look into what made it so successful to reach the 10th printing using grassroots marketing efforts from sending physical copies and dm strategy on Instagram.Doug started from 2,000 to 3,000 followers on IG, driving 3 hours each way to record interviews for podcasts, using Linkedin outreach to reach a bigger audience, and essentially being fearless in the approach of marketing his book. We explored his strategy on TikTok as well as how he managed to get 1000 of reviews for his book without soliciting.This is a great listen for those who have not yet started on advertising and would like to see what are the options in a more organic approach.If you'd like to know more about The Sprout Book and its amazing author Doug Evans, check out www.thesproutbook.com and https://www.tiktok.com/@sproutwiz—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

Doug Evans is the co-founder of Organic Avenue and the founder of Juicero. He is also the author of "The Sprout Book" which we will cover in depth in this podcast episode.He will be with us for 2 episodes including this one and the next episode wherein he will cover the book's marketing. As an overview, Doug Evans also did digital marketing for Apple and has interesting experience under his belt that we will explore in both episodes.This episode is a valuable resource for those looking to transition to a plant-based diet without breaking the bank, or just for those looking to leisurely listen to scientific explanations of how sprouts are more nutrient-dense than another period of a plant's life cycleWe discuss the important aspects of nutrition in alignment with improving life and health, growing your own sprouts, the health benefits of eating sprouts, and Doug's journey for going full plant-based diet.To learn more about the book and Doug, you can check out the link here: www.thesproutbook.com—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com