In this episode, we have Richard Fenton and Andrea Waltz on the podcast. They are the authors of "Go For No!"--a book that has already sold 500,000 copies to this date and garnered thousands of reviews on Amazon.

Richard shares his story on how he came upon the idea for the book, and how he and Andrea was able to encapsulate it in a written format without making the story convoluted and keeping it direct to the point.

We also discuss the main premise of the book on how getting to a yes is a destination and the no is the way to get there, how to take advantage of the 5 levels of failure, and how success cannot be achieved without failure and how you will use this to inspire your team.

Next week, Andrea and Richard will be coming back on to discuss how they were able to market and what strategy they had prior and during launch that cleared the path for the book's massive success.

If you'd like to learn more about their work, you can find the link to their book here.

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BTB66: Go for No! | Richard Fenton and Andrea Waltz