BTB67: Richard Fenton and Andrea Waltz on sending book order forms to executives...500,000 copies later

In this episode, we have the authors of "Go For No" back on the podcast to talk about the strategies and mindset behind how they were able to reach massive success for their book.

Currently, they have over 4000+ reviews for Go for No on Amazon and consistently move 600 to 800 physical copies of the book per month.

They shared about how intentionally writing the book and focusing on consumption could be the best marketing tool you can do for your book launch and marketing your book.

Other key points of the conversation were how to build long-term relationships and focus on bulk selling, how huge the book cover impacts the sales and impressions of the book, the mindset shifts needed to happen to gear yourself up for success, and how long it takes to see the results of your efforts.

If you'd like to learn more about their work, check out the link here.

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