BTB61: Subtract | Leidy Klotz

For this episode, we interviewed the author of "Subtract", Leidy Klotz. His book is one that Adam Grant recommends reading.

The whole premise of the book talks about how to solve a problem whether it's related to design to corporate business problems. Our initial approach is to add more things and create something new to reinvent the wheel. However, Leidy argues and builds the case in the book that it is actually by subtracting and removing something that allows us to solve the matter better.

He goes on to talk about how and why we are hard-wired biologically, socially, and culturally to keep adding more when faced with solving a problem, and how this impacts our daily lives such as the simple things of managing our calendar and to-do list

The discussion had a range of topics starting with personal life, policies, regulation, design, and even finding solutions for the climate crisis we are facing.

This is a good listen for you as a book marketer or author if you'd want to look into a  new approach for how you can solve a problem and what steps to take in embracing the complexity first of the issue and then stripping away the things that are not fundamental to the process

Join us back next week to learn how Leidy was able to achieve success for his book.

If you'd like to learn further about Leidy's work, check out this link to the book.

—

Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.

—

Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/

Head to our new website for more content and updates.: www.getshelflife.com

If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com