Before The Bestseller

Chandler Bolt is the CEO of Self Publishing School and has authored 6 bestselling books. His most recent book is "Published" which we'll talk further about in this episode.We discussed how aspiring self-published authors can strategize and prepare for their book launch including getting reviews, when to start running ads, how much time should go into preparing your book launch, and how you can build your launch team.Chandler also shared his insights on an excellent way to utilize the local media to your advantage and the current status of the self-publishing space.Tune in to the conversation if you're looking to get definitive advice on book launches and if you'd like to learn more about Chandler and his most recent book we talked about in this episode, check out this link hereIf you are curious about what they do at Self Publishing School, you can go to link: https://self-publishingschool.com/—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

On this episode with Ricardo Fayet, we take a deep dive into book marketing to help amplify and catalyze the success of a book to get more sales from tweaking Amazon's A+ content, creative ways to market a book using actual billboards,  influencer marketing, and many more. Ricardo is the founder of Reedsy--a site that you can go to to find and work with the best publishing professionals. Since 2014, the team has built a community of 1 million+ authors as well as 2,500 freelance professionals that is helping bring more than 15,000 books to market each year. We covered topics such as best way to advertise, get visibility, and reviews on your book whether you are just starting out, or you're ready to scale, and answered which avenues are the most effective way to launch your book. Listen to this episode if you're looking to find tools, strategies and resources that will help in launching and marketing your book whichever stage of the process you might be in right now.To learn more about Ricardo and his book, you can check out this link here—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

In this episode, we focus on Bob Lung and his strategy in creating great content consistently on one topic--Fantasy Football--that allowed him to build his network and sell thousands of copies of his book in a year.Bob traces back his steps on how he was able to achieve the status of being an authority and resource person in his space. This episode is  a must listen if you enjoyed the previous one with Jon Sherman.If you want to learn more about Bob and his book on Fantasy Football, you can check out this link here.—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

Jon and I first got in touch right before he was about to launch his new book, The Four Foundations of Golf. I remember him telling me about everything he had planned for the launch and how he was finally creating a product of his own. Little did he know just how well that launch would go, and continues to do. That book is on its way to selling over 100K copies within just 6 months. The reason why I love Jons story so much is because he’s another one of these self published authors who literally started blogging about something he was passionate about, blogged about it for years and learned a lot about how to make a blog work, built relationships through great content, captured followers in an email list, and then used all of that to launch his book. Every time an author like Jon comes on, they give away little details of what they specifically focused on or hacks they figured out along the way and that’s what I love sharing the most with you. So it’s my pleasure to have on Jon Sherman of The Four Foundations of Golf.Get the book here: https://www.amazon.com/Four-Foundations-Golf-Build-Lifetime-ebook/dp/B0B4FDYTD3—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

Jon Sherman wrote and released what has become one of the bestselling golf books of the year, The Four Foundations of Golf. I personally know nothing about golf and so in this episode, Jon and I dove into golf for the beginner. Golf was emphasized in business school as a place that business got done. If you also thought you’d never touch a club but understand the value in being able to hold your own, Jon gives us the quick rundown on what to focus on when starting out. We do two very different episodes with Jon, this one’s obviously about golf and if that’s not your cup of tea, listen in to next weeks episode where Jon takes us step by step through how he went from something he was passionate about to translating that into 100K copies sold in the first 6 months of his book launch.Get the book here: The Four Foundations of Golf—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

John lives the truth he speaks about as he quit his consulting job to pursue a higher purpose and hustled his way into becoming a world famous author.He tells me about how he got a few copies out initially just by going out to local meet ups and handing books directly to people while having a thoughtful conversation.Johns success is a brick by brick story of writing a great book, seeding copies one by one, and letting word of mouth do the rest.We also talk about his writing process, and other marketing tools that have helped him along the way.Get his book here.—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

My interview with John Strelecky of The Cafe On the Edge of the World was one of top 3 favorite interviews I’ve ever had with an author.Johns book speaks so much to my own journey of leaving corporate American to find myself and a greater purpose in life.Johns book isn’t a self help book but a story, much like the alchemist, and shows you the inner workings of a man who’s going through life unconsciously.Along the way he encounters these 3 questions on the Menu of a cafe he stops at:The 3 questions are:Why are you here? Do you fear death?Are you fulfilled?I like this book for the same reason I like autobiographies, you get to take away the lessons you want. Hopefully this interview allows you to do the same.You can get the book here.—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

From a indie-author perspective, Thibaut shows a 10+ year  realistic progression on going from a day job to becoming a full time author, supported by his work.I love talking to authors who prove that its about just doing the work, day in, and day out and so I tried to get into the specifics with Thibaut of how he spent his time during the time it’s taken him to get to where he is, and how he stayed focused on area of interest.Lets hear one example of an author who is entirely self created and how he did it.Master Your Emotions—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

Todays guest is the bestselling author of Master Your Emotions,  a book you’ve probably heard of because it has sold thousands of thousands of copies, if not millions by now and has over 7,000 reviews on Amazon.The book is about a topic we all struggle with, learning to see our mind as a friend instead of this constant source of misery. Now depending on who you are you might struggle with this more or less.As you might have heard in my newsletter or just talking to me personally, I have become less excited about self help books because I often find that they leave me feeling worse off.I didn’t stray away from that opinion in my conversation with Thibaut but I do appreciate his responses in regards to seeking professional help for an issue that can’t be solved by a book. You can hear his answers to my questions about the drawbacks of self help books towards the end of our conversation.Regardless of my opinion on self help, Thibaut also provides some wonderful basics in regards to developing mindfulness, which is one thing that’s always proved useful for my own journey and hopefully it will be for yours as well.—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

David came back on to talk about how he’s sold thousands and thousands of copies of Systemology and how he used the same principals to build out his marketing around the book. As one of our mutual friends says “random acts of marketing don’t work” and so in order to build anything lasting and valuable - you need to build systems.Here’s David Jenyns back on to talk with us about his book marketing.systemology.comBook—Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.—Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/Head to our new website for more content and updates.: www.getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com