Email marketing for authors is one thing we haven't discussed previously on this podcast. This episode is going to change that as we have Matt Treacey--author of Natural Orders and an email marketing expert.

With a track record of generating millions of dollars in revenue for small business owners through email marketing, he's the best resource person to walk us through the basics of email marketing all the way to the advanced level.

I will also share what email marketing system we have in-house and have Matt share his thoughts on what to do next and how to scale it.

As an author, you are going to get solid KPIs to benchmark on, the best practices to prevent turning off your audience with your emails, and practical advice to improve your conversions if you are already running your email marketing campaigns.

If you're just starting out, Matt also shares with us what platforms are a good place to build your ecosystem, what to look for, and how you would know when you need to scale.

To learn more about Matt Treacey's work, you can find his book here.

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BTB65: Matt Treacey on generating millions of dollars for small businesses through email marketing