

Sales Game Changers | Tips from Successful Sales Leaders
Fred Diamond
Institute for Effective Professional Selling founder Fred Diamond interviews top business-to-business sales leaders from companies such as AWS, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions in the new world of selling.
Episodes
Mentioned books

Jul 22, 2019 • 22min
This Aristotelian Lesson Helps Motivate His Sales Teams to Excel with Blackbaud's Chris Krackeler
This is episode 166. Read the complete transcript on the Sales Game Changers Podcast website. CHRIS' FINAL TIP TO EMERGING SALES LEADERS: "If you remember nothing else, remember the value of listening, being authentic and having fun. I've been fortunate to get a lot of positive feedback in my career, but I've also gotten my fair share of constructive criticism. I think being able to listen to that, the good, the bad, the ugly and grow from it is a way that's helped me continue to grow and evolve my career. Chris Krackeler is the Vice President of Non-Profit Sales at Blackbaud. Prior to coming to Blackbaud, he held sales leadership positions at Convio and GetActive. Find Chris on LinkedIn!

Jul 17, 2019 • 29min
Hear How Competing in Triathlons Has Made Appian's Kristin Scott into a Top-Tier Sales Leader
This is episode 165. Read the complete transcription on the Sales Game Changers Podcast website. KRISTIN'S FINAL TIP TO EMERGING SALES LEADERS: "Stay curious. Be open to learning new things - and that could be new ways of selling, that could be new solutions you're offering, that could be really understanding what your customer's needs are. Make lasting relationships and act with a spirit of generosity. The importance of being generous and raising your hand to new opportunities, to helping people, to sharing your opinions and comments and advice and helping colleagues, it all comes around to help you in the end." Kristin Scott is the Vice President of US Commercial Sales at Appian. Prior to taking over sales leadership at Appian, she held sales leadership positions at CEB now known as CEB Gartner. Find Kristin on LinkedIn!

Jul 15, 2019 • 39min
How His Sales Career Began on Sept. 12, 2001 and Why Your Human Brand is So Critical in Sales with Akamai Public Sector Sales Leader Randy Wood
This is episode 164. Read the complete transcription on The Sales Game Changers Podcast website. RANDY'S FINAL TIP TO EMERGING SALES LEADERS: "it's the importance of giving your best and highest performance every day. Performance and performance alone dictates the predator in every food chain. Sales is no different. Each and every day in sales, people and sales leaders need to commit and understand what it takes to bring our best performance to our customers and to the company and to our teams." Randy is the Vice President of Sales Republic Sector at Akamai. Prior to taking over this role, he's held leadership positions at F5 Networks, Red Hat, and Cisco. He spent 8 years in the US Marines. Find Randy on LinkedIn!

Jul 10, 2019 • 34min
How to Sell Speaker Services from George Bush, Doris Kearns Goodwin, and Jack Nicklaus with WSB's John Ryder
This is episode 163. Read the complete transcript on the Sales Game Changers Podcast website. JOHN'S FINAL TIP TO EMERGING SALES LEADERS: "I have never regretted thinking Big. Thinking of these goals that far surpass where I was last year, where I'd like to be and never been daunted by what I need to do to get there. Just believe in yourself and ask others and constantly improve, focus on winning and I guarantee you will." John Ryder is the VP of Global Sales at the Washington Speakers Bureau, also known as WSB. Prior to coming to WSB, he held sales leadership positions in the telecom space at AT&T, T-Mobile and Sprint. We also interviewed Sandy Lutton, the former Chief Revenue Officer at WSB. You can find her show here. Find John on LinkedIn!

Jul 8, 2019 • 39min
Learn This Critical Sales Lesson Selling Salmon on the Bering Sea with Nortec Sales Leader Deb Wiker
Read the complete transcript on the Sales Game Changers Podcast website. DEB'S FINAL TIP TO EMERGING SALES LEADERS: "Sales is a team sport. Don't be a lone ranger. Get out there and use the resources at your fingertips to help you close. By helping each other, everybody wins." Deb Wiker is the VP of Sales at Nortec Communications. Prior to coming to Nortec, she held sales leadership positions at American Greeting Cards and AT&T. Find Deb on LinkedIn!

Jul 3, 2019 • 42min
ENCORE 129: USI Insurance Services' Phil Curran Shares Three Strategies Sales Professionals Must Implement Today to Reach Trusted Advisor Nirvana
Read the complete transcript on The Sales Game Changers Podcast website. PHIL'S FINAL TIP TO EMERGING SALES LEADERS: "If you can get to where the client includes you as part of the fabric of the organization, you understand their issues and you're delivering solutions that really impact the business, then you're a trusted advisor. I aspire to that, all my team inspires to it and I think if you're in professional services, attaining that role is like finding nirvana." Phil Curran is a Senior VP at USI Insurance Services where he runs the DC Metro practice. Prior to coming to USI, he was at Mercer HR Consultants, Hewitt Associates (now AON Hewitt) and PricewaterhouseCoopers (PWC). Find Phil on LinkedIn!

Jul 2, 2019 • 27min
ENCORE 127: Kaiser Permanente Sales Leader Matt Chubb Knew the First Year of his Sales Career Would be Make or Break so Here's What He Did to Excel
Read the transcript of this episode on the Sales Game Changers Podcast website. MATT'S FINAL TIP TO EMERGING SALES LEADERS: "It's never crowded going the extra mile. Don't be afraid of hard work, don't be afraid to go the extra mile for your customers, prospects or clients." Matt Chubb is the Executive Director of Sales at Kaiser Permanente in McLean, Virginia. Prior to coming to Kaiser Permanente, he was with a third-party administrator that was owned by Blue Cross. He also worked at New England Financial and Great West Life. He is a graduate of Virginia Tech. Find Matt on LinkedIn!

Jun 27, 2019 • 27min
Tips that Will Help You Successfully Reassess Your 2019 Sales Goals with "The Goal Tender" Author Shawn Doyle
This is episode 161. Read the complete transcript on the Sales Game Changers Podcast website. SHAWN'S FINAL TIP TO EMERGING SALES LEADERS: "What's really critically important about achieving your goals is to write them down and have them displayed so that every single day, several times a day you pull those goals out or you look on your wall or your board and you actually are reviewing your goals on a daily basis." Shawn Doyle is best-selling author of 22 books on leadership, motivation and sales excellence. In 2018, he published The Goal Tender. It's an exceptional guide to help sales professionals set an effective course. Learn more about his books here. Today's Special Episode focused on the importance of setting sales goals to really get your career to the place where you want it to be, really exceed and really get far. Find Shawn on LinkedIn!

Jun 25, 2019 • 29min
Doing These Other Jobs First Led to Her Sales Leadership Success with Verizon Federal's Andrea Cohen
This is episode 160. Read the complete transcription on the Sales Game Changers Podcast website. ANDREA'S FINAL TIP TO EMERGING SALES LEADERS: "Engage. You have to play to win and you have to really be focused on what you do and how it impacts everyone else, your customer and their customer. If you can get that level of understanding, you'll be very successful." Andrea Cohen is the VP of Civilian Sales for Verizon Federal. Prior to coming over to Verizon, she worked for Winstar and AT&T. We also interviewed Verizon Public Sector Chief Mike Maiorana on Episode 100. Find Andrea on LinkedIn!

Jun 21, 2019 • 42min
How Selling Brands Such as Purina and Gerber Has Dramatically Shifted with Nestlé's Dominic Strada
This is episode 159. Read the complete transcript on the Sales Game Changers Podcast website. DOMINIC'S FINAL TIP TO EMERGING SALES LEADERS: "Never get comfortable. If you always have that mentality that either you don't know enough or somebody can take away what you have today, you'll lose your edge. Never think you have a problem solved long-term and never think you have all the relationships that you need in order to be successful." For the first time we're interviewing someone from Nestlé. We're talking to Dominic Strada, he's the Head of Sales for Nestlé Nutrition. Prior to this role he was the VP for Pet Specialty and e-Commerce at Nestlé Purina Pet Care. Find Dominic on LinkedIn!


