

Sales Game Changers | Tips from Successful Sales Leaders
Fred Diamond
Institute for Effective Professional Selling founder Fred Diamond interviews top business-to-business sales leaders from companies such as AWS, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions in the new world of selling.
Episodes
Mentioned books

Jun 17, 2019 • 42min
Struck Gold When He Applied This Approach to Sales Performance with CrowdStrike Public Sector's James Yeager
This is episode 158. Read the complete transcription on The Sales Game Changers Podcast website. JAMES' FINAL TIP TO EMERGING SALES LEADERS: "Make sure that the individuals that are in your organization know that you're invested in their success. This is a people business so start first by hiring the right people, make sure that they're trained, give them the tools they need to compete and win. Then empower them and support them with everything you've got." James Yeager is the VP of Public Sector and Healthcare at CrowdStrike. Prior to coming to CrowdStrike, he held sales leadership positions at Tanium, McAfee and Oracle. Find James on LinkedIn!

Jun 13, 2019 • 33min
This Brutal Customer Insight Shifted His Career Forever with Symantec Federal Sales Chief Chris Townsend
This is episode 157. Read the complete transcript on The Sales Game Changers Podcast website. CHRIS' FINAL TIP TO EMERGING SALES LEADERS: "There's this negative connotation that's around sales that we're out there trying to push things on our customers that they don't want. That's the furthest thing from the truth. We're actually in there helping our customers advance their business and we can be relevant to the mission and be a part of some really impactful - especially in federal, because the mission is so important. ." Chris Townsend is the VP of Symantec Federal. Prior to coming to Symantec, he held sales leadership positions in Cisco and Blue Code. He's an expert on cybersecurity. Find Chris on LinkedIn!

Jun 11, 2019 • 36min
How an Awkward Negotiation with American Airlines Led to His Sales Success with WebbMason's Doug Traxler
Read the complete transcription on The Sales Game Changers Podcast website. DOUG'S FINAL TIP TO EMERGING SALES LEADERS: "Be proud of sales as a profession. It's one of the great careers. There's a lot of companies that need their problems solved and if it wasn't for us walking through the door and asking those questions, they couldn't grow and they couldn't change. I think it's one of the finest careers you can aspire to." Doug Traxler is the Chief Revenue Officer at WebbMason, a full-service marketing firm based in Hunt Valley, Maryland. He's been there for 24 years. He was employee number 11 and now they have over 400 employees. Find Doug on LinkedIn!

Jun 6, 2019 • 50min
ENCORE 108: Kastle Systems Sales Veteran Clay Deming Shares the Main Reason Why She Teaches Her Legions to Achieve Trusted Advisor Status with Their Customers
Read the complete transcript on the Sales Game Changers Podcast website. CLAY'S TIP TO EMERGING SALES LEADERS: "Selling is serving. Recognize that when you are in front of people, they're more interested in you than they are in the feature and benefit set of your particular service or product. Don't think about your quota, don't think about all of the reasons why not, put your head in the place that says, 'I am here to genuinely see if this is the right fit for this organization' and if it is, then you start putting all of that credibility and all of that reliability and all of that intimacy." Clay Deming is an 18-year veteran sales leader at Kastle Systems. Prior to coming to Kastle she was at Herman Miller. Find Clay on LinkedIn!

Jun 5, 2019 • 27min
ENCORE 107: Juniper Networks Federal Leader Bob Dunn Explains Why Knowing the Solutions You Sell Deeply is Critical to Your Success
Read the complete transcription on the Sales Game Changers Podcast website. BOB'S TIP TO EMERGING SALES LEADERS: "If you're true to yourself and true to your customers, they will be true to you. If you could live that way and set a foundation that is firm that you believe in, you'll be successful in sales." Bob Dunn is the VP of Federal for Juniper Networks. He started his career at NYNEX before moving to Nortel. He also was a CEO at PacStar and also worked in private equity. Find Bob on LinkedIn!

May 30, 2019 • 34min
This Insight Took Him From Product Management into Sales Leadership with Cricket Media's Bob Sanregret
This is episode 155. Read the complete transcript on the Sales Game Changers Podcast website. BOB'S FINAL TIP TO EMERGING SALES LEADERS: "Keep your eye on the metrics that are important. When you determine what the metric is, then focus on the impact that paying attention to those metrics will have on the end user/end customer because if you're doing your job correctly and you're doing your job well, you're having a positive impact on people's lives." Bob Sanregret is the Senior VP of Sales at Cricket Media. Previously, he held sales leadership positions at Learning Tree International. He was the co-founder of the Hot Lava Software company that was sold eventually to IBM. Find Bob on LinkedIn!

May 27, 2019 • 36min
Three Things You Must Be Doing to Optimize LinkedIn for Sales with LinkedIn Whisperer Brynne Tillman
This is episode 154. Read the complete transcription on the Sales Game Changers Podcast website. BRYNNE'S FINAL TIP TO EMERGING SALES LEADERS: "We are ignoring our new connections all the time. Put together a great welcome message that has an insight, a piece of content - not a sales pitch, don't talk about you or your business. Give them some really great value that leads back to your solution but isn't leading with your solution." This is a special episode with Brynne Tillman, the CEO at Social Sales Link. She's known as the LinkedIn Whisperer and is of the top LinkedIn for Sales experts on the planet. We're going to be talking about optimizing LinkedIn for Sales. Find Brynne on LinkedIn!

May 23, 2019 • 27min
If You Do This One Thing You Can Drive Leadership Greatness with Salesforce Sales Exec Connor Marsden
This is episode 153. Read the complete transcription on the Sales Game Changers Podcast website. CONNOR'S FINAL TIP TO EMERGING SALES LEADERS: "Be willing to forgive people if they make mistakes. Be willing to forgive yourself if you make a mistake. You always need to be thinking about what's in front of you, what's next and if people are looking back, it can impact the level of work and the greatness that you can drive." Connor Marsden is the Senior VP of Strategic Accounts at Salesforce. Prior to coming to Salesforce, he held sales leadership positions at Microsoft. Find Connor on LinkedIn!

May 21, 2019 • 26min
Taking This Approach to Your Sales Career is Critical for Your Success with DLT Sales Leader Chris Wilkinson
This is episode 152. Read the complete transcription on The Sales Game Changers Podcast website. CHRIS' FINAL TIP TO EMERGING SALES LEADERS: "Every day is a chance for a new beginning - embrace that opportunity. Focus on what you can control, influence what you can influence and smile otherwise." Chris Wilkinson is the Senior Vice President of Sales at DLT. Prior to coming to DLT, he held sales leadership positions at immixGroup and DHL. Find Chris on LinkedIn!

May 16, 2019 • 32min
Taking this One Big Risk Propelled His Sales Leadership Career To New Heights with Cvent's Alex Rolfe
This is episode 151. Read the complete transcript on The Sales Game Changers Podcast website. ALEX'S FINAL TIP TO EMERGING SALES LEADERS: "Time how much you speak on a demo. Are you speaking for 70% of the time and the prospect is speaking for 30%? What can you do to speak less and let your prospect or your client speak more? What can you do to listen more?" Alex Rolfe is a senior director for event solution sales at Cvent and been with Cvent for 13 years holding various sales and sales leadership positions. He is the third person that we've interviewed from Cvent. We've interviewed Darrell Gehrt, the VP of Sales for Cvent Mobile and Brian Ludwig, Senior VP of sales for the company. Find Alex on LinkedIn!


