Sales Game Changers | Tips from Successful Sales Leaders

Fred Diamond
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Aug 26, 2019 • 31min

ENCORE 141: Cvent Sales Leader Brian Ludwig Says This One Thing Will Help You Connect with and Have Much More Fruitful Conversations with Your Customers

Encore presentation. Read the complete transcript on the Sales Game Changers Podcast website. BRIAN'S FINAL TIP TO EMERGING SALES LEADERS: "The best of sales reps are always going to know their product and solution cold. They're going to know and appreciate the types of pains and issues that businesses have and because they have that passion, they're going to be able to connect that and have much more fruitful conversations." Brian Ludwig is the Senior VP of Sales at Cvent. He's been with Cvent for 19 years and took over sales leadership in 2007. Like Podcast host Fred Diamond, Brian is a native of Philadelphia and a graduate of Emory University. Find Brian on LinkedIn!
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Aug 22, 2019 • 34min

Why LEAN - Land, Expand, Align, and Nurture - Should Be at the Core of Your Corporate Sales Efforts with Appian Sales Chief David Mitchell

This is episode 173. Read the complete transcript on the Sales Game Changers Podcast website. DAVID'S FINAL TIP TO EMERGING SALES LEADERS: "Know your product, know your customers. Lean on your company for help and get your face in the place. Those are the things I think about the most." David Mitchell is the Senior VP of Worldwide Sales at Appian. If you recall the name Appian, we interviewed past sales leader Edward Hughes and Kristin Scott, current VP of US Sales at Appian, as well. Prior to coming to Appian, David was a President and COO at Version One. He was the CEO at Global 360 and was also the CEO at webMethods. Find David on LinkedIn!
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Aug 20, 2019 • 30min

If She Put Blinders On She Would Have Missed This Wonderful Opportunity with 3Pillar Global Sales Leader Jennifer Ives

This is episode 172. Read the complete transcription on the Sales Game Changers Podcast website. JENNIFER'S FINAL TIP TO EMERGING SALES LEADERS: "Don't put blinders on. There have been so many opportunities that have opened up for me that if I had put blinders on and said - No, this is my path, this is what I'm going to do for a certain amount of time - I would have missed out on." Jennifer Ives is the Senior VP of Client Relationships at 3Pillar Global. Prior to coming over to 3Pillar Global she held sales leadership positions at LiveSafe, Top Employers Institute, and Arlington Economic Development. Find Jennifer on LinkedIn!
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Aug 16, 2019 • 37min

ENCORE 147: Dollywood's Cordelia Marzak Said This Lesson from Dolly Parton Helped Her Become a Powerful Sales Leader

Read the complete transcript on the Sales Game Changers Podcast website. CORDELIA'S FINAL TIP TO EMERGING SALES LEADERS: "Be authentic. Even Dolly herself would say, "I have the wig and I have the makeup and the hair" but at the end of the day she is authentic. You may be selling widgets, but as long as it's the best widget and you love it, be authentic and follow that passion there." Cordelia Marzak is the Director of Sales for the Dollywood Company. We conducted the interview at Dollywood's DreamMore Resort and Spa located in Pigeon Forge, Tennessee. Prior to taking over the sales leadership role at Dollywood, Cordelia held sales leadership positions at the JHM Hotel in Orlando and has worked in the hospitality space for Marriott and Hilton properties. Find Cordelia on LinkedIn!
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Aug 13, 2019 • 47min

ENCORE 137: Deltek Global Sales Chief Matt Strazza Encourages His Sales Leaders and Team Members to Take this Type of Entrepreneurial Approach to Their Business

Read the complete transcription on The Sales Game Changers Podcast website. MATT'S FINAL TIP TO EMERGING SALES LEADERS: "Figure out what jazzes you. Figure out what you're chasing and don't be afraid to expose some of those goals to your peers or friends or managers so that they become real and you get a little sweat on the brow when you're trying to move through them. Do it because you want to do it. Do it because you love it." Matt Strazza is the Senior VP of Global Sales at Deltek. Prior to coming over at Deltek, he held sales leadership positions at CA Technologies and Niku Software. He also owned his own software company for 10 years as well. Find Matt on LinkedIn!
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Aug 8, 2019 • 30min

Insights He's Learned from Training Some of the Most Successful Sales Teams in the NFL, NBA, NHL and MLB with Best-Selling Author Lance Tyson

This is episode 171. Read the complete transcript on The Sales Game Changers Podcast website. LANCE'S FINAL TIP TO EMERGING SALES LEADERS: "If my job 10 hours a day was to cut down trees, I'd spend 8 hours sharpening my axe. I think that's where you should be thinking sales-wise because sales is hard today and you've got to be on your game." Lance Tyson is the founder and president of the Tyson Group. He also is the author of Selling is an Away Game. He is an expert on helping sales teams improve their sales game and help sales professionals take their skills and their profession to the next level. We've interviewed some VP's of Sales for sports teams, Ryan Bringger with the Washington Nats and Patrick Duffy with Monumental on the Podcast. Find Lance on LinkedIn!
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Aug 5, 2019 • 35min

This Realization Moved Him from Engineering to Sales Leadership with ThunderCat Technology's Dave Schlosser

This is episode 170. Read the complete transcript on the Sales Game Changers Podcast website. DAVE'S FINAL TIP TO EMERGING SALES LEADERS: "Don't ever let anybody tell you you can't do something that you really want to do. If you have a plan and a mission and you have the right people supporting you, you will get there." Dave Schlosser is the COO of the value added reseller (VAR) ThunderCat Technologies. Prior to coming to ThunderCat, he held sales leadership positions at NetApp and Sun Microsystems. Find Dave on LinkedIn!
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Jul 31, 2019 • 25min

These Two Habits Are Absolutely Critical to a Successful Sales Career with Washington Business Journal Sales Veep David Walker

This is episode 169. Read the complete transcript on the Sales Game Changers Podcast website. DAVID'S FINAL TIP TO EMERGING SALES LEADERS: "If you want to earn, that has to be really one of your chief motivators in going into sales. If someone is not motivated by money, then again I don't know if this particular career, regardless of what product or service you're selling, is for you." David Walker is the VP of Sales for the Washington Business Journal. Prior to coming to the Business Journal, David led sales at SouthComm Digital and the Washington City Paper. Find David on LinkedIn!
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Jul 30, 2019 • 42min

It's Critical to Do These Things to Successfully Sell New Products with UVA Darden School's Tom Steenburgh

This is episode 168. Read the complete transcription on the Sales Game Changers Podcast website. TOM'S FINAL TIP TO EMERGING SALES LEADERS: "There's so much you can do to change performance and help people grow in their careers. It's really heartening to watch people do that. As sales managers, you have a great role to play in helping people grow in their career and you should feel empowered to help them do that." Tom Steenburgh is the Richard Reynolds Professor of Business Administration at the Darden School of Business at the University of Virginia. He wrote the classic article in 2012 in the Harvard Business Review about motivating top performers. In the November/December issue of the Harvard Business Review, he wrote a new classic article on selling new products and how that's changed. This podcast focused on those insights. Find Tom on LinkedIn!
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Jul 24, 2019 • 36min

The Biggest Sales Opportunities That Occurred When Nestlé Took Over Selling Starbucks Products in Foodservice with Joel Kline

This is episode 167. Read the complete transcription on The Sales Game Changers Podcast website. JOEL'S FINAL TIP TO EMERGING SALES LEADERS: "If you know your product and you know your customer and their needs you can really sell anything. I've been in coffee and food service for a long time but I've come to that realization that if you do your homework, you spend your time understanding what it is you're selling and who you're selling to that it's transferable across multiple industries." Joel Kline is the VP of Sales at Nestlé Starbucks Coffee. He's the second Nestlé sales leader we've interviewed for the podcast. The first was Dominic Strada, sales leader for Nestlé Nutrition. In 2018, Starbucks Sold Nestlé the Rights to Offer Its Coffee in Stores. Read more here. Prior to coming over to Nestlé Starbucks Coffee, Joel held sales leadership positions in sales at Sysco, Sodexo and ARAMARK. Find Joel on LinkedIn!

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