Marketing Your Business - Marketing Strategies for Business Owners
Stu McLaren
Marketing Your Business is a podcast dedicated to all things marketing. It's a behind-the-scenes look at the marketing tactics and strategies that lead to a loyal following, growing sales, and a business that gives you more freedom in your everyday life.
Each episode is packed with takeaways to help you get what you have in front of a lot more people. It's about leveraging your marketing to build a business that's high in profit, low in stress, and one that gives you the ability to have the greatest impact on the world.
Join leading online marketing strategist and entrepreneur Stu McLaren as he shares what's working for selling products online with product launches, online communities, email marketing, social media marketing, content marketing, and more. This is about the marketing that leads to more sales, more profits, and a high-growth business.
But this show isn't just about making money. It's about using the power of marketing to give you more freedom. The freedom to work with who you want, where you want, while having time to travel and do the things that matter. It's about reducing the "go-go-go" stress and redesigning your business so you can be more present in the lives of those who matter most to you.
About Stu McLaren:
For years, Stu has helped experts transform their knowledge and influence into recurring revenue by launching, growing, and scaling 7 and 8-figure membership sites. In 2008, he co-founded the world's most popular membership platform for WordPress (WishList Member). He then went on to partner with New York Times best-selling author Michael Hyatt, helping his company go from a high 6-figure business (with lots of stress) to a high 7-figure business (with low-stress). Michael's profitability soared, his email list grew from 70,000 to over 500,000 and he gained back over 100 days with his family by not having to travel.
Today, he's the Co-Founder of Membership.io, helping creators and entrepreneurs build thriving membership businesses. He's also the author of Predictable Profits, which shows business owners how to create recurring revenue so they can stop chasing new customers and start building real stability.
If you've got an established business and you're looking for ideas on how to get your products and services in front of more people OR you're thinking about starting a business and want to see the behind-the-scenes of another entrepreneur doing it in real time, Marketing Your Business is tailor-made for you.
Each episode is packed with takeaways to help you get what you have in front of a lot more people. It's about leveraging your marketing to build a business that's high in profit, low in stress, and one that gives you the ability to have the greatest impact on the world.
Join leading online marketing strategist and entrepreneur Stu McLaren as he shares what's working for selling products online with product launches, online communities, email marketing, social media marketing, content marketing, and more. This is about the marketing that leads to more sales, more profits, and a high-growth business.
But this show isn't just about making money. It's about using the power of marketing to give you more freedom. The freedom to work with who you want, where you want, while having time to travel and do the things that matter. It's about reducing the "go-go-go" stress and redesigning your business so you can be more present in the lives of those who matter most to you.
About Stu McLaren:
For years, Stu has helped experts transform their knowledge and influence into recurring revenue by launching, growing, and scaling 7 and 8-figure membership sites. In 2008, he co-founded the world's most popular membership platform for WordPress (WishList Member). He then went on to partner with New York Times best-selling author Michael Hyatt, helping his company go from a high 6-figure business (with lots of stress) to a high 7-figure business (with low-stress). Michael's profitability soared, his email list grew from 70,000 to over 500,000 and he gained back over 100 days with his family by not having to travel.
Today, he's the Co-Founder of Membership.io, helping creators and entrepreneurs build thriving membership businesses. He's also the author of Predictable Profits, which shows business owners how to create recurring revenue so they can stop chasing new customers and start building real stability.
If you've got an established business and you're looking for ideas on how to get your products and services in front of more people OR you're thinking about starting a business and want to see the behind-the-scenes of another entrepreneur doing it in real time, Marketing Your Business is tailor-made for you.
Episodes
Mentioned books
8 snips
Mar 11, 2026 • 13min
233: Japan Cracked Me Wide Open (What That Means For Your Marketing)
A traveler’s Tokyo moments spark three marketing lessons. Simple systems like color-letter-number navigation make choices effortless. Clear promises matter after a misleading hotel booking. Clean, safe environments encourage people to engage and stay.
16 snips
Mar 9, 2026 • 33min
232: She Launched a Membership Before Building It (Here's What Happened) - Krystal Schouten
Krystal Schouten, a pelvic floor fitness specialist who helps women overcome incontinence and regain confidence, shares her leap into launching a membership before building it. She talks about pivoting to virtual during COVID, fighting the “welcome to motherhood” myth, the $2/day pricing reframe, reusing content to scale, and managing the emotional roller coaster of growth.
6 snips
Mar 6, 2026 • 13min
231: 4 Small Changes That Nearly Doubled Our Opt-In Rate
A conversion experiment where four small split tests nearly doubled opt-ins and cut lead costs. They swapped to an explicit-benefit headline that outperformed vague copy. They replaced a click-to-open button with an inline form to reduce friction. A short page beat a long one for a free offer. Adding real attendee screenshot social proof also moved the needle.
20 snips
Mar 4, 2026 • 14min
230: Why Most Webinars Fail (It's Not What You Think)
A breakdown of why webinars fail that focuses on funnel mechanics instead of sales skills. The host maps six conversion points from traffic to follow-up and shows how each link can break. Practical fixes for getting more people in the room, boosting show-up and stay-on rates, and why post-event follow-up drives a big share of sales.
12 snips
Mar 2, 2026 • 32min
229: Writing Secret Behind 4 Million Books Sold (It's Not What You Think) - Jay Papasan
Jay Papasan, co-author of The ONE Thing and publishing executive behind millions of sales, shares why simplicity wins. He explains the Kleenex Test for timeless content. He talks about writing at low reading levels, the aspirin vs vitamins framework for solving real problems, creating visual frameworks, and how consistency and timing amplify reach.
Feb 27, 2026 • 17min
228: The Instagram Growth Playbook That Changed Everything
A concrete playbook for Instagram growth built on one hour of monthly research and weekly micro-tests. How to use Sort Feed to spot high-performing formats without copying. A rhythm of three daily posts to accelerate learning and a testing meeting that changes one variable each week. Collaboration tactics like name drops and co-creates that boost reach.
7 snips
Feb 25, 2026 • 19min
227: 3 Marketing Lessons the Olympics Just Taught Us
A look at three marketing lessons inspired by the Winter Olympics. Stories and backstories as the hidden force behind customer connection. How shared goals and community momentum amplify engagement. Why choosing joyful marketing activities can become a sustainable strategy for growth.
Feb 23, 2026 • 27min
226: One YouTube Comment Built Her a 400K Subscriber Business - Alex Cattoni
Alex Cattoni, founder of Copy Posse and a copywriting educator who grew a 400K+ YouTube following. She tells the origin story of one comment that changed everything. Hear why YouTube builds deeper connections than other platforms. Learn her top/middle/bottom funnel video approach, her ‘never recap’ retention hack, and how she plans content and chains videos to boost watch time.
23 snips
Feb 20, 2026 • 11min
225: More Content Won't Save Your Membership (THIS Will)
Why more content can backfire and what actually keeps members around. A simple weekly onboarding that drives quick wins and shows a clear path forward. How one meaningful connection builds belonging fast. Practical ways to create and celebrate early results so people stay and engage.
18 snips
Feb 18, 2026 • 13min
224: The #1 AI Mistake Killing Your Content (And How to Fix It)
A creator confesses to making AI-generated writing sound generic and shows how that blew up a relationship. Learn why treating AI like a vending machine fails and how to teach it your voice with a voice library. Hear a concise five-item context checklist for better prompts. Discover simple edits that make AI drafts feel human and actionable weekly steps to reclaim your authentic style.
