Marketing Your Business - Marketing Strategies for Business Owners 230: Why Most Webinars Fail (It's Not What You Think)
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Mar 4, 2026 A breakdown of why webinars fail that focuses on funnel mechanics instead of sales skills. The host maps six conversion points from traffic to follow-up and shows how each link can break. Practical fixes for getting more people in the room, boosting show-up and stay-on rates, and why post-event follow-up drives a big share of sales.
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Client Thought She Was Bad At Selling But Wasn't
- Stu McLaren describes client Lisa who thought she was terrible at selling but actually had a strong close rate.
- They discovered her real problem was low traffic and poor show-up rates, so they focused on getting more people to the webinar page.
Treat Your Webinar As A Chain Of Conversion Links
- Webinars must be diagnosed as a chain of conversion links because the funnel is only as strong as its weakest link.
- Industry show-up averages are 40–50% (Stu believes actual rates are lower), and attendees who interact via Q&A or polls buy ~30% more.
Drive Relevant Traffic With Problem Aligned Messaging
- Do map where your registration traffic will come from and match messaging to the market's actual problem.
- Test ads, email, social, and partnerships and ensure your promotional messaging speaks to the problem people want solved.
