Marketing Your Business - Marketing Strategies for Business Owners 228: The Instagram Growth Playbook That Changed Everything
Feb 27, 2026
A concrete playbook for Instagram growth built on one hour of monthly research and weekly micro-tests. How to use Sort Feed to spot high-performing formats without copying. A rhythm of three daily posts to accelerate learning and a testing meeting that changes one variable each week. Collaboration tactics like name drops and co-creates that boost reach.
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Success Leaves Clues On Instagram
- Success on Instagram follows identifiable patterns rather than random hits.
- Stu McLaren used Sort Feed to surface top posts and found text-first posts and celebrity name-drops outperform fancy videos in his niche.
Block One Hour Of Monthly Research
- Do one hour of structured monthly research to study top posts in your niche.
- Stu recommends the Sort Feed Chrome extension to sort any Instagram feed by views or comments and spot repeatable formats, hooks, and topics.
Run Weekly Micro Tests And Track One Change
- Set a weekly 15–20 minute testing meeting and test one variable at a time.
- Micro-test format (text vs video), hook types (time/location), or carousel length and track results to build a database of winners.
