Marketing Your Business - Marketing Strategies for Business Owners

Stu McLaren
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7 snips
Feb 16, 2026 • 37min

223: She 12X'd Click Through Rates in 4 Calls (Here's How) - McCall Jones

McCall Jones, founder of Charisma Hacking who helps entrepreneurs boost on-camera presence and conversions, shares her data-driven charisma styles. She recounts transforming stiff presenters into playful, high-converting performers. Topics include her 12X click-through case, the 54 charisma style combinations, a personalized video thumbnail trick, and the Charisma Loop framework for authentic video presence.
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6 snips
Feb 13, 2026 • 14min

222: How I Save 15 Hours a Week With AI Skills

A walkthrough of turning repeatable creative processes into reusable AI skills that save 10–15 hours a week. Converting transcripts into a searchable story library and organizing hundreds of narratives by theme. Building practical skills like script, carousel, and outline generators from documented playbooks. A three-step method to identify tasks, document processes, and convert them into shareable AI recipes.
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Feb 11, 2026 • 12min

221: From Viral Reels to Revenue: The 4-Step System

You know what drives me crazy? Watching someone get a million views on a reel and then nothing. No funnel, no offer, no way to move that attention into actual revenue. Viral content is worthless if you don't have a system to turn those views into paying customers. In this episode, I'm showing you exactly how to reverse engineer your top reels and turn them into predictable funnels. I'll walk you through the exact 4-step system I used with my VIP client Lisa. She had 7 reels with over 1 million views each in the last year, but they weren't translating into sales. We took one reel about archangels, turned it into a $7 guide with a $27 order bump, and now she's getting a 36% conversion rate on that order bump. In this episode, you'll learn: • How to mine your top posts for universal pain points using the SortFeed Chrome extension • The 3 ingredients every high-performing reel has in common • How to turn one viral reel into 5-7 conversion touchpoints • Why DM opt-ins convert at 65-70% vs landing pages at 30-45% • The exact CTA tweaks that improve conversions by 15-30% CONNECT WITH STU: • Website: https://stu.me • Book "Predictable Profits": https://a.co/d/4GIi1uz • Instagram: https://instagram.com/stumclaren • Podcast: https://podcast.stu.me • Membership.io: https://membership.io Subscribe and leave a review if this episode helped you.
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Feb 9, 2026 • 39min

220: The Billion Dollar Creator Strategy (From Kit's Founder) - Nathan Barry

Nathan Barry went from a $63,000 salary to building Kit (formerly ConvertKit) - now powering newsletters for Tom Brady, Matthew McConaughey, and tens of thousands of creators. In this conversation, he reveals the "billion dollar creator" framework and why most creators are leaving massive value on the table. In this conversation, Nathan reveals: • The "billion dollar creator" framework - why attention is the most valuable currency • Why a blog became a $200M exit (the Primal Kitchen story) • The difference between building a "crowd" vs an "audience" (and why it matters) • Why email is "sexier than ever" - even A-list celebrities are obsessed • His personal brand strategy: how he creates content in just 3-5 hours/week • The flywheel approach that makes one podcast generate months of content 📚 FREE RESOURCE: Get Nathan's Billion Dollar Creator Framework + Email Growth Playbook → https://podcast.stu.me CONNECT WITH NATHAN: • Website: https://nathanbarry.com • Kit: https://kit.com • Podcast: The Nathan Barry Show • Instagram: https://instagram.com/nathanbarry CONNECT WITH STU: • Website: https://stu.me • Book "Predictable Profits": https://a.co/d/4GIi1uz • Instagram: https://instagram.com/stumclaren • Podcast: https://podcast.stu.me • Membership.io: https://membership.io Subscribe for new episodes every week.
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Feb 6, 2026 • 12min

219: Why Raising Your Price Helps You Sell More

A marketer describes an experiment where raising a price dramatically increased sales. They explain why targeting the right customers trumps broad marketing. The discussion covers excluding the wrong people to attract committed buyers and the psychology behind premium pricing. Listeners get practical prompts to rethink offers and test pricing and messaging.
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9 snips
Feb 4, 2026 • 24min

218: How I Escaped 4 Years of Burnout (And Got My Creativity Back)

A founder reveals a four‑year creative blackout and the three turning points that brought energy back. They discuss how daily inputs and who you surround yourself with can poison or restore creativity. A simple public commitment technique and the power of accountability are shared as ways to break paralysis and restart momentum.
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10 snips
Feb 2, 2026 • 33min

217: How He Built 1M Followers in 6 Months (Exact Strategy) - Sam Demma

Sam Demma, a youth speaker and storyteller who built 1M+ followers fast, shares his rise from injured athlete to media pro. He describes cold-calling to launch speaking, filming everything and posting daily, testing hooks to find viral clips, and how investing in studio and team transformed his reach and bookings.
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4 snips
Apr 28, 2021 • 35min

216: 3 Hacks To Creating Massive Momentum With Your Membership Site

If you've ever sat on an idea waiting for the "perfect time" to launch, listen to this episode. You'll hear 3 hacks to help you build massive momentum in a short period of time. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/216
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Apr 7, 2021 • 19min

215: But I Wouldn't Pay For That

In this episode, I'm talking to you about pricing. How do you price your products or services, programs or memberships, courses, and all the other things that you may be selling? Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/215
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Mar 22, 2021 • 14min

214: A Powerful Strategy For People Who Didn't Buy

When we do a promotion, we've always got those who buy and those who don't. What do you do with those who don't buy? In this episode, I'm going to break down a strategy for you in terms of what you should do and why, because those non-buyers can be one of the biggest gold mines in your business. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/214

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