Marketing Your Business - Marketing Strategies for Business Owners 219: Why Raising Your Price Helps You Sell More
Feb 6, 2026
A marketer describes an experiment where raising a price dramatically increased sales. They explain why targeting the right customers trumps broad marketing. The discussion covers excluding the wrong people to attract committed buyers and the psychology behind premium pricing. Listeners get practical prompts to rethink offers and test pricing and messaging.
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Price Hike That Doubled Sales
- Stu McLaren raised a $300 program to $3,000 and more than doubled their best sales day.
- He rebuilt the offer for more advanced members and added personalized support and software access.
Name Who You Serve — And Who You Don't
- Say exactly who your offer is for and who it is not for to attract the right buyers.
- Excluding people makes the right prospects pay closer attention and improves conversions.
Targeting Multiplies Conversions
- Targeted marketing converts dramatically better than broad messaging because it speaks to a specific problem.
- Research shows targeted ads convert ~5% versus 0.2% for broad ads — a 25x difference.
