Most people think raising your price means fewer sales. But what if the opposite is true?
We had a $300 program that was doing okay. Beginners kept telling us it was too expensive. So instead of lowering our price, we raised it to $3,000—and more than doubled our best sales day ever. Fewer people on the webinar. Higher price point. Better results.
In this episode, I'm breaking down why this works and the three lessons you can apply to your business right now.
In this episode, you'll learn:
• Why targeting the right people is 25x more effective than broad marketing
• How higher prices signal higher value (and why that helps you sell more)
• Why excluding people makes the right people pay more attention
• The premium pricing effect backed by research
• Why your offer doesn't need more people—it needs more of the right people
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• Website: https://stu.me
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• Podcast: https://podcast.stu.me
• Membership.io: https://membership.io
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