Marketing Your Business - Marketing Strategies for Business Owners 215: But I Wouldn't Pay For That
Apr 7, 2021
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Sister's Coloring Poster Business
- Stu describes his sister Fay launching Doodle Bug Company making giant coloring posters for kids and selling 300 pieces so far.
- He used this story to illustrate common pricing mistakes and the membership potential.
You Are Not Always Your Customer
- Stu emphasizes you are not always your customer and starting as your own customer doesn't mean others think the same way.
- He warns this mindset causes underpricing because creators undervalue how others will pay for convenience or expertise.
TV Mounting Side Business Example
- Stu tells the story of his handy friend Clay and Marshall Waine who specialized in TV mounting and made thousands by solving a common pain point.
- He uses it to show that even if you can learn a skill, many customers will pay for someone to do it right and quickly.