You Are Not Always Your Customer

You are not always your customer. The way you think may not be the way your customers think. I'll give yo another example, i being in the grocery store this year, seeing pomegranates. You could buy them individually for around two or three dollars each. Or you can just have the convenience of just buying a bag of them. So why would they pay twice as much for less convenience? And this is my point here, people buy for different reasons.