Marketing Your Business - Marketing Strategies for Business Owners
Stu McLaren
Marketing Your Business is a podcast dedicated to all things marketing. It's a behind-the-scenes look at the marketing tactics and strategies that lead to a loyal following, growing sales, and a business that gives you more freedom in your everyday life.
Each episode is packed with takeaways to help you get what you have in front of a lot more people. It's about leveraging your marketing to build a business that's high in profit, low in stress, and one that gives you the ability to have the greatest impact on the world.
Join leading online marketing strategist and entrepreneur Stu McLaren as he shares what's working for selling products online with product launches, online communities, email marketing, social media marketing, content marketing, and more. This is about the marketing that leads to more sales, more profits, and a high-growth business.
But this show isn't just about making money. It's about using the power of marketing to give you more freedom. The freedom to work with who you want, where you want, while having time to travel and do the things that matter. It's about reducing the "go-go-go" stress and redesigning your business so you can be more present in the lives of those who matter most to you.
About Stu McLaren:
For years, Stu has helped experts transform their knowledge and influence into recurring revenue by launching, growing, and scaling 7 and 8-figure membership sites. In 2008, he co-founded the world's most popular membership platform for WordPress (WishList Member). He then went on to partner with New York Times best-selling author Michael Hyatt, helping his company go from a high 6-figure business (with lots of stress) to a high 7-figure business (with low-stress). Michael's profitability soared, his email list grew from 70,000 to over 500,000 and he gained back over 100 days with his family by not having to travel.
Today, he's the Co-Founder of Membership.io, helping creators and entrepreneurs build thriving membership businesses. He's also the author of Predictable Profits, which shows business owners how to create recurring revenue so they can stop chasing new customers and start building real stability.
If you've got an established business and you're looking for ideas on how to get your products and services in front of more people OR you're thinking about starting a business and want to see the behind-the-scenes of another entrepreneur doing it in real time, Marketing Your Business is tailor-made for you.
Each episode is packed with takeaways to help you get what you have in front of a lot more people. It's about leveraging your marketing to build a business that's high in profit, low in stress, and one that gives you the ability to have the greatest impact on the world.
Join leading online marketing strategist and entrepreneur Stu McLaren as he shares what's working for selling products online with product launches, online communities, email marketing, social media marketing, content marketing, and more. This is about the marketing that leads to more sales, more profits, and a high-growth business.
But this show isn't just about making money. It's about using the power of marketing to give you more freedom. The freedom to work with who you want, where you want, while having time to travel and do the things that matter. It's about reducing the "go-go-go" stress and redesigning your business so you can be more present in the lives of those who matter most to you.
About Stu McLaren:
For years, Stu has helped experts transform their knowledge and influence into recurring revenue by launching, growing, and scaling 7 and 8-figure membership sites. In 2008, he co-founded the world's most popular membership platform for WordPress (WishList Member). He then went on to partner with New York Times best-selling author Michael Hyatt, helping his company go from a high 6-figure business (with lots of stress) to a high 7-figure business (with low-stress). Michael's profitability soared, his email list grew from 70,000 to over 500,000 and he gained back over 100 days with his family by not having to travel.
Today, he's the Co-Founder of Membership.io, helping creators and entrepreneurs build thriving membership businesses. He's also the author of Predictable Profits, which shows business owners how to create recurring revenue so they can stop chasing new customers and start building real stability.
If you've got an established business and you're looking for ideas on how to get your products and services in front of more people OR you're thinking about starting a business and want to see the behind-the-scenes of another entrepreneur doing it in real time, Marketing Your Business is tailor-made for you.
Episodes
Mentioned books
Apr 10, 2026 • 18min
246: The Voice in Your Head Is Lying to You
They dig into the inner critic and common self-limiting beliefs that stop entrepreneurs from moving forward. Strategies for protecting and rebuilding confidence come next, including borrowing belief from mentors and using peer groups to accelerate growth. Practical systems are discussed for capturing wins and a 90-day challenge to boost momentum.
Apr 8, 2026 • 15min
245: One Email Uncovered $1M in Hidden Wins
They sent one simple check-in email and uncovered quiet multimillion-dollar wins and thriving memberships. The conversation highlights why past customers are an underused asset and how a single question can surface powerful stories. Listeners hear why building a story-collection system matters and why sharing progress back to creators strengthens relationships. A practical one-email challenge wraps up the takeaways.
Apr 6, 2026 • 42min
244: He Gets Paid to Listen to Music All Day (Here's How He Built It) - Mike Indovina
Mike Indovina, a music producer and founder of MasterYourMix.com who helps rock musicians make pro home recordings. He explains his shift from course launches to a $197/month coaching membership. He reveals the borrowed influence strategy that bought 7-cent leads, how he structures coaching calls and mix reviews, and how building audio tools and community boosted retention.
7 snips
Apr 3, 2026 • 28min
243: The $100 Event That Changed Everything
A near-miss $100 decision spirals into unexpected life-changing luck and career shifts. Stories of sitting beside a stranger who paid for training and surviving on pizza in Las Vegas. Research-backed ideas about the serendipity mindset and why showing up matters. Practical prompts to say yes, volunteer, and make the right people notice you.
11 snips
Apr 1, 2026 • 18min
242: The $100B Battle Over Creators (And How You Win)
A deep dive into the $100B fight for creator attention and why major platforms are paying creators big money. Explains YouTube and Meta’s new creator programs and how legacy publishers are building creator networks. Outlines three simple moves to become findable by brands and why platform income should fund your owned channels instead.
13 snips
Mar 30, 2026 • 47min
241: He Posted a Toilet Video and Now Gets Millions of Views on SEO
Matt Diamante, founder of Hey Tony SEO who turned agency SOPs into courses, grew a team through viral social content. He explains why his first toilet video worked, the visual-hook tricks that make dry SEO stop the scroll, how he sold a membership before building it, and why AI-written content is not automatically penalized by Google.
7 snips
Mar 27, 2026 • 15min
240: Why Feeling Bored With Your Message Is a Good Sign
A dad moment sparks a new view on how messages actually land over time. The power of repetition and the 7-10 exposure rule gets unpacked. Examples show why feeling bored with your message often means you should keep going. A quick 10-minute exercise helps clarify three core messages for audience and team.
40 snips
Mar 25, 2026 • 18min
239: Why I'm Betting Big on Summits (And You Should Too)
A deep dive into why summits are the comeback strategy for creators. They talk about one event that builds an email list, creates months of content, and drives revenue. Hear a real success story of turning summits into sponsorships and a multimillion-dollar membership. Learn the practical five-step build and a simple free-plus-VIP business model to copy.
10 snips
Mar 23, 2026 • 43min
238: From Crying in the Shower to 8 Figure Business (Rachel Rodgers Story)
Rachel Rodgers, founder of Hello Seven and author who helps women build wealth through entrepreneurship. She recounts a public $155K Kickstarter rollercoaster, why she embraces failing openly, and how scrappy tactics like a live telethon and direct outreach reignited momentum. Conversation covers moving countries, leaving law, and why authenticity and community beat polished marketing.
19 snips
Mar 20, 2026 • 17min
237: Experience This - The Marketing Strategy Nobody Can Copy
Short snackable videos drove real-world trips and bookings, showing how 15–90 second clips act like trailers that convert interest into action. The episode spotlights treating the entire customer journey as your main marketing strategy. It highlights immersive experiences and genuine scarcity as powerful, hard-to-copy ways to increase desire and referrals.
