Marketing Your Business - Marketing Strategies for Business Owners 239: Why I'm Betting Big on Summits (And You Should Too)
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Mar 25, 2026 A deep dive into why summits are the comeback strategy for creators. They talk about one event that builds an email list, creates months of content, and drives revenue. Hear a real success story of turning summits into sponsorships and a multimillion-dollar membership. Learn the practical five-step build and a simple free-plus-VIP business model to copy.
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Tara Phillips' Summit Success Story
- Tara Phillips went from 25 years teaching to running a multimillion-dollar membership largely by running summits.
- Her summits added tens of thousands to her email list and attracted sponsors like Sesame Street and Melissa and Doug.
Summits Solve Three Core Business Problems
- Summits solve three business problems at once: list building, content creation, and revenue generation.
- Stu McLaren notes summits add thousands to email lists, produce sessions you reuse for months, and allow VIP upgrades plus backend offers.
Get Expert Guidance When Planning A Summit
- Get external guidance when planning a summit and follow proven do's and don'ts.
- Stu worked with Krista Miller from Summit in a Box and consulted Tara to avoid common mistakes like one-day events or too few speakers.