Marketing Your Business - Marketing Strategies for Business Owners 241: He Posted a Toilet Video and Now Gets Millions of Views on SEO
13 snips
Mar 30, 2026 
Matt Diamante, founder of Hey Tony SEO who turned agency SOPs into courses, grew a team through viral social content. He explains why his first toilet video worked, the visual-hook tricks that make dry SEO stop the scroll, how he sold a membership before building it, and why AI-written content is not automatically penalized by Google.
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Post Daily And Iterate Until Something Works
- Take more swings: post every day or multiple times per day and iterate until something works.
- Once a format hits, rinse and repeat variations rather than restarting from scratch.
Let AI Crawl You So AI Search Can Recommend You
- Don't block AI crawlers; aim to rank on Google because AI search often relies on the same high-ranking sources.
- Being in Google's results increases the chance ChatGPT/Perplexity will recommend your site.
Google Cares About Usefulness Not Authorship
- Google doesn't care whether content was written by AI or a human; it cares about usefulness.
- The real problem is low-effort "AI slop" — mass publishing poor content gets penalized by quality signals.
