Matt Diamante
Founder of the Hey Tony SEO agency and creator of SEO courses and a membership community; grew his agency from a few people to a larger team primarily through viral social content and expertise in SEO and content strategy.
Top 5 podcasts with Matt Diamante
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13 snips
Mar 30, 2026 • 47min
241: He Posted a Toilet Video and Now Gets Millions of Views on SEO
Matt Diamante, founder of Hey Tony SEO who turned agency SOPs into courses, grew a team through viral social content. He explains why his first toilet video worked, the visual-hook tricks that make dry SEO stop the scroll, how he sold a membership before building it, and why AI-written content is not automatically penalized by Google.
13 snips
Mar 2, 2026 • 1h 23min
He Tested It: Expert Quotes Get You Cited by AI in 2 Hours
Matt Diamante, SEO practitioner and founder known for AI-assisted content experiments, shares a simple test where adding real expert quotes triggered AI Overview citations within hours. Short takes cover how he sources and attributes quotes, why outbound links and E-E-A-T matter, topical authority tactics, risks of mass AI content, and practical content and local marketing tips.
13 snips
Feb 4, 2026 • 2h 5min
From SEO TikTok to $18M Agencies: How Creators Actually Scale
Matt Diamante, agency founder and SEO creator on TikTok/Instagram, and Jake Tlapek, multi‑million dollar agency builder and senior SEO practitioner, join to talk agency scaling and social SEO. They discuss turning attention into durable businesses. Topics include removing founders from delivery, making videos searchable, content workflows, AI agents for SEO, and when to bundle SEO with paid media.
Jul 29, 2025 • 29min
The HeyTony Playbook for Dominating Google and Social Media... with Matt Diamante
In this conversation, Matt Diamante, founder of Hey Tony, dives into essential SEO strategies for small businesses. He clarifies common misconceptions about SEO and the pivotal role of targeted keywords, especially in the age of AI. Matt discusses how to future-proof marketing by diversifying platforms and stresses the significance of building an email list. He also shares insights on maximizing social media engagement and effective content creation techniques, highlighting the importance of persistent testing for optimal results.
May 7, 2025 • 38min
Matt Diamante | How I Tested Social Media Algorithms
Matt Diamante, a digital strategist at Hey Tony, dives into the dynamic world of digital marketing and SEO. He shares his journey of evolving through the social media landscape and emphasizes the vital role of video content. Matt discusses strategies for mastering LinkedIn engagement and the intricacies of social media algorithms. He stresses the importance of continuous experimentation in content creation and offers practical tips for beginners. The conversation reveals how testing different formats can lead to enhanced business strategies amidst a changing digital environment.
