Accidental Course Creation and Selling

Matt Diamante's first video was him sitting on a toilet. Three years later, he has a 19-person SEO agency - all from content that makes the "driest topic in marketing" go viral.

Matt runs an SEO agency that went from 3 to 19 employees in 3 years - all thanks to social media content.

In this conversation, Matt reveals: • Why his first video was him sitting on a toilet (and what happened after) • The "visual hook" strategy that stops the scroll • Why he "tricks" people into learning about SEO • The truth about AI content: "Google doesn't care who wrote it" • How he got 300 people to pay him before he built anything • The founding member launch that changed everything

📚 FREE RESOURCE: Get Matt's Visual Hook Framework + AI Content Strategy Guide → https://podcast.stu.me

CONNECT WITH MATT: • Instagram: https://www.instagram.com/heytony.agency • Website: https://heytony.ca • Get Matt's SEO Book, Get Found, here: https://www.amazon.com/Get-Found-No-Fluff-Becoming-Customers/dp/1068826401

CONNECT WITH STU: • Website: https://stu.me • Book "Predictable Profits": https://a.co/d/4GIi1uz • Instagram: https://instagram.com/stumclaren • Podcast: https://podcast.stu.me • Membership.io: https://membership.io

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